You are hereHome CategoriesJordan
Readers Bookshop hosts launch for Arabic Edition of R. James Breiding's SWISS MADE
Source: ASDA'A BCW Jordan for Readers Bookshop , Author: Posted by BI-ME staff
Posted: Tue April 9, 2019 12:55 pm

JORDAN.  Readers Bookshop recently hosted an event celebrating the launch of the Arabic edition of R. James Breiding’s SWISS MADE: The Untold Story Behind Switzerland's Success, which was released by Geneva-based John McCarthy Publishing, the first publisher of Arabic language books in Switzerland.

The event was attended by literary enthusiasts and representatives from the media, as well as publisher John McCarthy and Head of Diplomatic Affairs of the Embassy of Switzerland in Jordan, Alexandra Häfliger.

Breiding’s gripping new book gives a never-before-seen glimpse behind the curtain at Switzerland, which continues to prosper despite its small size and limited natural advantages.

Today, Swiss companies compete at the highest international levels in banking, pharmaceuticals, machinery, and even textiles, begging the question – what is the secret to their success? The answer, along with a wealth of interesting information and insight, can be found in SWISS MADE – which is at last available to Arabic readers around the world. 

The written word is essential in advancing knowledge and sharing cultures, and books like SWISS MADE offer us a unique opportunity to gain greater understanding about the world beyond our borders,” said Imad Bukhari, CEO of THE Group. “Readers Bookshop is honored to host such esteemed guests as John McCarthy and Alexandra Häfliger, and I would like to thank them for their contribution to this outstanding literary accomplishment.”

Since opening in 2007, Readers has established itself as the leading bookshop in the Kingdom. With two branches – located at Cozmo Centre Seventh Circle and Taj Lifestyle in Abdoun – Readers offers its customers an extensive collection of books, covering an array of genres designed to excite and inspire avid book lovers and new readers alike.

Photo Caption: R. James Breiding signing a copy of SWISS MADE



date:Posted: June 24, 2019
UAE. The latest edition of PwC's Middle East Economy Watch looks at the recent oil price rebound and its mixed impact on regional economies.
date:Posted: June 20, 2019
UAE. Eighty-seven percent of businesses plan to expand warehouse footprint over the next five years, finds Zebra's 2024 Warehousing Vision Study.
date:Posted: June 20, 2019
KUWAIT. Kuwait's retail sector is expected to see solid growth in Q2 2019 and beyond, though fluctuating consumer sentiment and policy changes could weigh on turnover.