UAE. MENA accounts for 6% of global smartphone shipments but less than 0.1% of mobile advertising; Regional companies are behind global trends allocating only 6%-7% of advertising on digital; Only 2%-3% of digital budget is allocated to mobile and tablet advertising.
iNTERNATIONAL. Control over Homs will enable al Assad to rapidly move forces from the north to the south to meet emerging rebel threats. It will also provide a key avenue of retreat to the Alawite coast in the event that he needs to flee Damascus.