UAE. "As world economies experience a season of unprecedented change, businesses must stop and listen to what their customers are saying. Listening is key if organisations want to be equipped to make better decisions and reduce risks," according to Finn Raben, Director General of ESOMAR.
UAE. MENA accounts for 6% of global smartphone shipments but less than 0.1% of mobile advertising; Regional companies are behind global trends allocating only 6%-7% of advertising on digital; Only 2%-3% of digital budget is allocated to mobile and tablet advertising.