Mobile advertising set for significant growth in MENA region

UAE. MENA accounts for 6% of global smartphone shipments but less than 0.1% of mobile advertising; Regional companies are behind global trends allocating only 6%-7% of advertising on digital; Only 2%-3% of digital budget is allocated to mobile and tablet advertising.

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Mobile advertising set for significant growth in MENA region

UAE. MENA accounts for 6% of global smartphone shipments but less than 0.1% of mobile advertising; Regional companies are behind global trends allocating only 6%-7% of advertising on digital; Only 2%-3% of digital budget is allocated to mobile and tablet advertising.

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Creativity and innovation at the workplace crucial for economic growth and motivated employees

UAE. But where do breakthrough ideas come from and what kind of environment nurtures them? Advertising agency TBWA\RAAD provided the answers on day one of the 8th Annual Human Asset Expansion Summit MENA.

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