UAE. Following in a close second is Lubna Suliman Olayan, the Saudi National who now serves as a board member of the Saudi Hollandi Bank. The third spot was given to Dina Shoman, executive vice president of branding and board member of Arab Bank.
UAE. MENA accounts for 6% of global smartphone shipments but less than 0.1% of mobile advertising; Regional companies are behind global trends allocating only 6%-7% of advertising on digital; Only 2%-3% of digital budget is allocated to mobile and tablet advertising.