UAE. Economic activity during Q2 is showing signs of a slow-down. Of concern is especially US economic data and uncertainty about the political direction in China combined with data pointing towards a further fall in its economic output.
UAE. MENA accounts for 6% of global smartphone shipments but less than 0.1% of mobile advertising; Regional companies are behind global trends allocating only 6%-7% of advertising on digital; Only 2%-3% of digital budget is allocated to mobile and tablet advertising.