UAE. Global game-changer China is set to dominate emerging market attempts to break into international markets and establish global brands, according to new analysis by marketing experts Nirmalya Kumar and Jan-Benedict Steenkamp.
INTERNATIONAL. For several quarters now, forecasters, analysts and the media have been steadily churning out disaster scenarios about Europe. Whilst the region is still plagued by some deep-seated problems, the markets seem to have factored them in and risk premiums on some assets have dropped.