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Danube launches House of Laminates at Dubai Woodshow 2007
Source: BI-ME , Author: BI-ME staff
Posted: Wed February 28, 2007 12:00 am

UAE. Danube Building Materials, a leading player in the construction, interior decoration, and shop-fitting industry, launched its entire new range of laminates, collectively known as the House of Laminates, at the Dubai Woodshow 2007 being held at the Dubai International Convention and Exhibition Centre this week. The exhibition dedicated to the wood industry is the perfect platform for Danube to consolidate its presence in the market by presenting the largest collection of laminates under one roof.

The House of Laminates technology that was recently commended by Salma Ali Saif Bin Hareb, CEO of JAFZA, is presented in a wide range of colours, textures and finishes, dramatically increasing the choice available to interior designers and consultants. Some of the unique finishes are leather, bamboo and the real veneer look, which combines the toughness of laminate with the texture of real wood veneer.

The laminates, which come in different thickness and sizes, are designed from different locations and by leading designers. The brands that will be featured are Royal Touché, Metallika Metal Laminates, Oberflex (real wood veneer laminates), Braided Wood Veneer Laminates and Polyrey (European collection). All Danube showrooms carry dedicated displays for the House of Laminates with specially trained staff to assist customers.

“The new collection is a testament of our dedication to provide the Middle East market with the best and the latest laminates in the world. The award-winning quality of these products has won adulation and acceptance from architects and interior designers as well as consumers worldwide,” said Rizwan Sajan, Chairman of Danube.

The Dubai Woodshow 2007 will bring together manufacturers, traders, suppliers and distributors of plywood, MDF, veneer, laminates, parquet, paper products, treatment products, wood processing and wood machinery. The event will be attended by timber merchants, interior designers, furniture manufacturers, carpenters, architects, engineers, wholesale dealers, retailers, building material manufacturers and construction suppliers.

“The Dubai Woodshow is an important part of our overall strategy to widen our circle of contacts, to exhibit our latest offerings in a three-dimensional way and to enable us to interact with key persons in the industry from the UAE and the Gulf,” added Sajan.

Danube has maintained an average revenue growth of 35% in the last decade and reported an impressive 50% growth in 2006. Based in Jebel Ali, it has offices in Deira, Salahadin, Abu Dhabi, Al Ain and Sharjah in the UAE. It also has offices in Muscat, Bahrain and Doha. Danube is a single source provider for all construction needs with an extensive range of products and the largest ready stock in most segments, which allows it to procure any size order in the shortest time.

Note: Danube Building Materials was established in Dubai 14 years ago. The company has in stock more than 10,000 products and value added services in-house. Danube operates from its head offices in a 285,000 square foot facility in JAFZA North and 365,000 square feet area in JAFZA South, which includes warehouses, logistics, kiln drying and a factory. Danube has grown from a small trading firm in 1993 into one of the largest building materials company in the region, with eight branches in the UAE, two in Oman, one in Bahrain, two in China and one in India. The company has a team of 400 people working from strategic locations in Jebel Ali, Deira, Abu Dhabi and Muscat. Danube has extensive customer base in the GCC, Asia and Africa. Danube's prestigious projects include Emaar projects such as Emirates Hills, the Burj Al Arab, Shangri-La Hotel, Grand Hyatt, and a private palace in Muscat.



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