Personalized and data-driven email marketing drives hotel revenue: Liana Technologies helps AccorHotels optimize customer experience
Source: Liana Technologies , Author: Posted by BI-ME staff
Posted: Wed January 16, 2019 1:07 pm

UAE. Personalization and cross-channel data are huge factors in email marketing and are likely to become even more important during the next years. This means that companies need to optimize their email marketing efforts to gain revenue, especially in the competitive hospitality business. AccorHotels has managed to increase their conversions and gain direct leads since partnering with Liana Technologies.

Email marketing is becoming even more personalized and data-driven, concludes the report of Litmus. Especially in the hotel business, having personal customer relationships is critical to driving revenue, and email marketing is the best way to build and maintain them.

"Personalized and relevant email content significantly improves the guest experience which will increase the revenue, grow the brand and encourage customer loyalty. Email marketing offers hotels a unique opportunity to personalize their content, do segmentation and reach out to their clients with targeted one-to-one marketing campaigns”, tells Tomi Saikkonen-Williams, Vice President of Middle East at Liana Technologies.

According to Tomi Saikkonen-Williams, the technology partner has a huge impact on the success of digital marketing processes: “Agile tools make marketers daily work more convenient and efficient as they are not dependent on the support of the IT-team. All our solutions come with everyday support and dedicated customer success team to ensure a smooth and streamlined way to work and achieve results from every single campaign.”

Novotel is a multinational hotel brand within the AccorHotels group with close to 400 hotels and resorts in 60 countries. They optimized their email marketing processes with Liana Technologies’ email marketing tool LianaMailer in over 30 hotels in the Middle East and Asia, and received great results:

“We recently launched a campaign for Iftar and used LianaMailer to create both a newsletter and a campaign-specific landing page. Having the landing page tool and the newsletter in the same platform is an added value for us because we can track how many clicks we got with our campaign and how many people visited our page through the CTAs. Results were fantastic! We received multiple booking requests that had a direct impact on our bottom line”, tells Cyrine EL KLIFI, Digital Marketing Executive at Novotel, and continues:

“LianaMailer is a great solution for the hospitality industry. I recommend it, it’s easy to use and flexible for all our marketing communication requirements. It allows us to personalize the content with lots of useful functionalities, such as A/B testing, creating of landing pages and creating targeted databases which improves the conversions and provides us revenue-based results such as direct bookings.”

Liana Technologies develops and provides the full marketing and communications stack for marketing and PR professionals. The digital marketing and communications SaaS company has over 3,500 customers across Europe, Asia and the Middle East.

Photo: for illustration purpose only

 

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