Airbus spruces up the professional communication landscape in the Middle East
Source: Beyond Marketing Communications for Airbus , Author: Posted by BI-ME staff
Posted: Thu October 11, 2018 1:42 pm

UAE. Airbus will conclude its “Critical App Challenge for the Middle East” during the GITEX exhibition 2018 in Dubai from 14 to 18 October and honour the best developers for public safety apps in the region.

Since August start-up companies from the region have registered for the Airbus competition to create inventive digital solutions to facilitate public safety’s or companies´ work. This challenge contributes to a digital ecosystem for the secure device Tactilon Dabat, the first Tetra radio and Android smartphone in one.

The Tactilon Dabat received the International Critical Communications Award 2018 in the category “Best evolution to future broadband” and the Intersec Award 2018 “Innovative Security Product of the Year”. It meets all the security standards while communicating using narrow- or broadband networks. Users of the device can take advantage of special mobile public safety apps that are available at Airbus.

“Today, we give concrete answers to public safety questions when it comes to professional communication. The Middle East is the leading region for professional communication with the most advanced mobile networks worldwide for public safety,” says Selim Bouri, Vice-President and Head of Middle East, North Africa and Asia-Pacific for Secure Land Communications at Airbus. As a result, airports, utilities, energy companies, rescue services and state security officials can exchange information more intelligently than ever.

“Police officers or firefighters want to benefit from Virtual Reality, Internet of Things, and Artificial Intelligence. That’s the reason why Airbus has set the ground for developing these communication technologies for public safety,” says Selim Bouri. Airbus has the right platform where demands of public safety and companies meet the supply for new communication solutions, Selim Bouri points out.

Those who have participated in the Critical App Challenge have, in any case, gained joint cooperation possibilities with Airbus. They will be registered for the SmarTWISP programme if they meet the Airbus prerequisites. Those who are interested in becoming a partner of this programme can check out the “Secure Land Communications” website.

Airbus will also showcase solutions for secure communication during GITEX Technology Week 2018: the application Tactilon Agnet allows multimedia group communication of smartphone and Tetra network users. It is a highly secure and intelligent solution. Its flexibility brings multimedia communication for public safety to the next level.

Discover more of Airbus at the stand of Nedaa at Sheikh Saeed Hall 3 at the World Trade Centre in Dubai, UAE from 14 to 18 October 2018.

Photo Caption: Selim Bouri, Vice-President and Head of Middle East, North Africa and Asia-Pacific for Secure Land Communications at Airbus

About Airbus
Airbus is a global leader in aeronautics, space and related services. In 2017 it generated revenues of € 67 billion and employed a workforce of around 129,000. Airbus offers the most comprehensive range of passenger airliners from 100 to more than 600 seats. Airbus is also a European leader providing tanker, combat, transport and mission aircraft, as well as one of the world’s leading space companies. In helicopters, Airbus provides the most efficient civil and military rotorcraft solutions worldwide.

About Secure Land Communications (
Secure Land Communications (SLC), an Airbus business unit, offers advanced communication and collaboration solutions to gather, process and deploy intelligence. Its portfolio is tailored to the needs of Public Safety, Defence and Transport, Utility and Industry (TUI). It includes infrastructures, devices, applications and services based on Tetra, Tetrapol and Broadband technologies (either single, hybrid or multi-technology solutions). As the European leader and a key international player, SLC has customers in more than 80 countries and employs around 1,150 people in 17 countries.



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