Snapchat's new fashion-forward spectacles arrive in the UAE
Source: ASDA'A Burson-Marsteller for Snap , Author: Posted by BI-ME staff
Posted: Thu October 11, 2018 1:24 pm

UAE. With temperatures cooling down and more people ready to enjoy the outdoors, Snapchat has confirmed its two new Spectacles styles, Nico and Veronica, are now available in exclusive retail outlets in the UAE. Spectacles are Snapchat’s popular camera sunglasses designed to make it easy to capture your world, the way you see it.

Snapchat has partnered with Lime Concepts to bring the new designer Spectacles (Nico) and Spectacles (Veronica) to Virgin megastores across the UAE in addition Jumbo Electronics. The Spectacles can be purchased at a price of AED 879.99, including a stylish protective case and charging cable.

With the introduction of Nico and Veronica, Snap is excited to offer more choice within the Spectacles 2 family, and two frame options that look and feel like premium, classic eyewear. Both designs come in glossy black-on-black and now have polarized lenses, combining form and function to create the brand’s most fashionable hands-free camera to date.

Veronica and Nico capture a day’s worth of videos on a single charge, are water resistant, are equipped with dual-microphones for high quality audio capture, and store hundreds of Snaps at a time thanks to their built-in memory. The company’s new, semi-soft protective case is also more portable than ever. As always, Spectacles have an LED indicator light which illuminates when Nico and Veronica are recording or capture a photo.

With Spectacles on, there is no need to pull out your phone. Just tap the button at the temple to take HD photos or videos. When you’re ready, Snaps transfer in seconds to your Snapchat, or you can export your Snaps as circular, horizontal, or square photo and video formats for saving, editing and sharing anywhere.

Later this fall, a new Snapchat feature will also begin rolling out designed to automatically curate Specs Snaps from your adventure into a Highlight Story. After a long day wearing Specs, this feature will make it simpler and faster to find your favourite moments to save and share.
You can access a creative video about the news Spectacles at this YouTube link.

Why Spectacles?
Today, Spectacles are a fun, hands-free camera designed to help you stay “in the moment” while capturing the world around you. We hope our new Veronica and Nico styles will invite even more people to experience the fun of Snapchat’s camera sunglasses and power of storytelling through their first-person point of view.

Since launching the Spectacles 2 family in April customers are capturing more Snaps with Spectacles -- a 40% increase on average per user. Additionally, since we introduced the ability to "auto save" Specs Snaps to your phone's Camera Roll as well as square and horizontal export options, Snapchatters are saving or exporting 2x more Snaps outside of Snapchat, to save or share on other platforms of their choice.

Looking ahead, here at Snap we also believe that phones will not always be a primary source of communication, documentation and entertainment.  As camera technology advances, we envision that one day the Spectacles camera will also provide the wearer with a rich understanding of the world around them.

This will be accomplished by integrating digital layers into the view of the physical world (Augmented Reality). We believe this future environment has the potential to provide for a more “present” and more personal relationship with technology. We’re excited to be taking a step-by-step approach to realising this vision with each version of Spectacles we release.

Additional Details:

• Spectacles Lenses pass UVA and UVB ratings.
• To pair Spectacles to your Snapchat account: open the app, go to profile, tap the "settings" gear, and then “Spectacles” from menu. Follow on screen instructions.
• All Snaps transfer in HD-quality only.
• Long press the capture button to take a photo.
• Tap the capture button to take a 10 second video. Tap 3 times to capture up to 30 seconds continuous video. Press and hold at any time to end recording.
• With a single charge, Spectacles can take and transfer up to 70 video, or roughly 3-4 times the number of photos + transfer.
• Spectacles can store up to 150 videos or 3,000 photos at a time. Just import them to Snapchat later on when your phone is nearby.
• Transferring your Snaps into Memories in Snapchat is easy. Today, we’re seeing below 3 second/video transfer time and thanks to a “home wifi” memory options, Specs Snaps can also transfer automatically to your Snapchat account when you return home.

About Snap Inc
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.



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