Global partnership signed between Roberto Cavalli and DAMAC Properties founder, Hussain Sajwani
Source: PRNewswire , Author: Posted by BI-ME staff
Posted: Fri October 5, 2018 12:26 pm

MILAN and DUBAI. /PRNewswire/ DICO International, the strategic investment arm of DAMAC Properties Chairman and founder, Hussain Sajwani, has signed an international hospitality partnership with global fashion house, Roberto Cavalli Group.
 
Blending the flair of Roberto Cavalli with the epitome of luxury living, the agreement will see the first-of-many "AYKON Hotels with interior design by Roberto Cavalli" properties launched in Dubai, the global tourism destination and home of DAMAC Properties.

The announcement coincides with 2018's Cityscape Global, one of the world's largest exhibitions and conferences on property development taking place from 2nd to the 4th of October, and celebrates another milestone for the branded real estate sector.

"We are thrilled to be bringing another first for today's discerning global travellers and guests. Through the joyful spirit of the authentic Roberto Cavalli brand, we plan to meet market demands for familiar touch points, while offering guests distinctive experiences," explained Hussain Sajwani. Under the global real estate and hospitality developer, DAMAC Properties, Sajwani has years of experience capitalizing on global luxury brand associations, to drive value and quality for investors and guests.

On the heels of 2018's glamour-filled Milan Fashion Week, an exclusive glimpse of the first Roberto Cavalli Hotel was showcased, mirroring the alluring and dynamic looks of House Florentine's Spring/Summer 2019 collection. The review, which took place in Milan, marked plans to break ground at the start of 2019, kicking off construction for the landmark "AYKON Hotels interior design by Roberto Cavalli" property.

"Roberto Cavalli unifies the world of fashion, interior and lifestyle, combining the most elegant expressions of luxury with distinct glamour, finest Italian taste with innovative craftsmanship and Mediterranean emotion & energy, full of 'joie di vivre'", said Gian Giacomo Ferraris, CEO of Roberto Cavalli Group. "We look forward to working on the first Roberto Cavalli-branded hotel, alongside the real estate pioneer behind DAMAC Properties".

"Lending our distinctive DNA for design to a strategic player in the international luxury development market is an exciting and natural step in our evolution within the lifestyle space. As we continue to transform our palette, we remain true to our vision of weaving high-crafted design into the lives of today's patrons of fashion and art," concluded Ferraris.

The first property, a 220-room five-star hotel outfitted by the eye-catching designs of Roberto Cavalli, will be situated within the signature Al Sofouh, Dubai Marina development, and minutes away from some of the world's most iconic tourism attractions.

The tower, scheduled for completion in 2023, will offer unmatched views of the Dubai Media City skyline and Dubai Marina, while the Roberto Cavalli Hotel will feature a jaw-dropping infinity pool overlooking the Palm Jumeirah. Complete with extravagant hospitality facilities befitting the first Roberto Cavalli Hotel, including a private majlis and stylish Bridal Suite, the property will also host premium-styled F&B outlets for all types of culinary cravings.

This isn't the first time for Roberto Cavalli Group to showcase its flair for interior design. Witnessing a growing demand for branded real estate, in 2017 DAMAC Properties announced their collaboration with the renowned fashion house. This saw the launch of the world's first villas to feature interiors with the coveted 'Just Cavalli' signature style, and marked the Roberto Cavalli Group's entry into the real estate industry.

Further information is available at http://www.aykonhotelsworldwide.com

Photo Caption: Aerial view of first Roberto Cavalli hotel, located by Dubai’s top attractions

 

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

date:Posted: December 14, 2018
INTERNATIONAL. Saxo's team of expert analysts have formulated 10 Outrageous Predictions for the year ahead. Riding roughshod over the consensus, they look at some highly unlikely events that could have a tremendous market impact - if they come to fruition.
date:Posted: December 13, 2018
UAE. Analysts to share expert advice on how to plan for the Digital Future at Gartner Symposium/ITxpo, March 4-6 2019 in Dubai, United Arab Emirates.
date:Posted: December 13, 2018
UAE. Data scientists are brought in by businesses to find solutions to their problems but both sides need to be prepared for failures and hidden opportunities along the way.
INTERNATIONAL. Saxo's team of expert analysts have formulated 10 Outrageous Predictions for the year ahead. Riding roughshod over the consensus, they look at some highly unlikely events that could have a tremendous market impact - if they come to fruition.
dhgate