GrowMe to host workshop on getting businesses exhibition-ready
Source: Market Buzz for GrowME , Author: Posted by BI-ME staff
Posted: Tue August 28, 2018 11:41 am

UAE. With exhibition season around the corner, GrowMe, a catalyst for change in Middle East & Africa's business world, today announced that it is hosting a workshop for small and medium businesses to help them prepare for the exhibition season.

The four-hour workshop, entitled "Exhibition Ready aims to equip small businesses, especially start-ups with the right strategy to make the most of their participation.

Maria Pearson, co-Founder of GrowMe, said, "Most businesses are so focused on what they are doing at work that they lose opportunities that come their way at exhibition by not preparing themselves well enough to make the most of their participation."

According to Pearson, while most will have an idea of why they are at a particular exhibition (like the tech businesses at Gitex Future Stars). "Most will not have a strategy and plan in place to prepare for, manage and follow up on their presence," she added.

The workshop, primarily aimed at start-ups is scheduled for Wednesday, 12 September 2018, in the afternoon at In5 Tech. It will take the attendees through the planning, tools and tricks to ensure they get the ROI from their participation including help with creating the look, feel and follow up to convert the audience to leads and customers.

The workshop will:
·       Set goals for exhibition outcomes
·       Design key messages for target segments
·       Identified lead generation capture & follow up strategies
·       Created a to do and next steps checklist

For details on the event and to register, visit the event page.

Photo Captions:
1. (above)  GrowME logo
2. (inset)   For illustration purpose only (File photo)

About GrowMe
GrowMe is a catalyst for change in the business world, combining the business acumen of its co-founders, Maria Pearson and Klaus Misera, to bring a fresh look at growth strategies for businesses of all sizes. From helping companies of all sizes manage change to working with business leaders to help them implement new initiatives, GrowMe brings German reliability and Kiwi practicality to the process. For more information, visit our website.

 

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