Travel Audience enters into agreement with Dubai Tourism
Source: ASDA'A Burson-Marsteller , Author: Posted by BI-ME staff
Posted: Wed March 14, 2018 12:09 pm

UAE. Digital advertising spend surpassed TV worldwide in 2017, totaling over $200 billion, and with digital media consumption evolving at breakneck speed, destination
marketers are shifting gears towards a smarter digital ecosystem.

Further accelerating its ‘digital, mobile and social first’ strategy, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has entered into an agreement with Travel Audience to use its travel advertising platform.

The destination marketing organization will work with travel audience to build custom campaigns across a wide range of channels including online travel publishers, social media and metasearch engines.

With added visibility into online travel patterns, it will be able to measure campaign performance more effectively and gather insights into traveler intention and behavior. Dubai Tourism is also using Amadeus Destination Insight to gather insights into global travel, including up-to-date search, booking and schedule data.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said: “Tourism is central to Dubai’s economic growth and diversification. With Travel Audience’s intelligent technology and team of experts, and Amadeus’ far reaching travel network, we have found a platform that can provide insights that assist our decision making. By building brand and performance campaigns tailored to specific segments in exclusive channels, we can attract new visitors from regions far and wide while we grow our established visitor base.”

Alexander Trieb, Managing Director of Travel Audience, an Amadeus company, added: “Powering the digital marketing strategy behind one of the world’s fastest growing travel destinations requires a top team, technology and network and we are excited to be working with Dubai Tourism. Together we are growing the destination’s touchpoints throughout the traveler’s digital journey, using meaningful data to convert visitors and push campaigns where it matters the most.”

Photo Captions:
1. (above)  Travel Audience enters into agreement with Dubai Tourism
2. (inset)    For illustrative purposes only (File photo)

Dubai Tourism
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate.

 Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.

About Amadeus
Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).

The Amadeus group employs around 15,000 people worldwide and does business in more than 190 countries. The company has central sites in Spain (corporate headquarters), France (development) and Germany (operations), and offices in 70 countries around the world.

This year marks 30 years since Amadeus was founded. Throughout 2017, the company will be celebrating 30 years of collaboration with customers, 30 years of technological innovation and 30 years of helping power better journeys for travellers all over the world.
The group operates a transaction-based business model. 

Amadeus is listed on the Spanish Stock Exchange under the symbol "AMS.MC" and is a component of the IBEX 35 index.

To find out more about Amadeus please visit www.amadeus.com, and www.amadeus.com/blog for more on the travel industry.

 

 

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