Leading food influencers and brand ambassadors attended a two-day inspiring MAGGI Workshop in Dubai
Source: ASDA'A Burson-Marsteller for Nestlé Middle East , Author: Posted by BI-ME staff
Posted: Wed March 14, 2018 11:04 am

UAE.  More than 50 leading food influencers and MAGGI Ambassadors from across the region gathered in Dubai for two days to attend the yearly awaited MAGGI ambassador workshop, which aimed at educating the ambassadors and inspiring them to make a difference in their own lives with their families and in the lives of thousands of other families who follow them.

 The first day was focused on inspiring the ambassador and supporting them in growing their businesses online. The second day, which took place at Nestlé Al Maha Factory in Dubai, focused on MAGGI’s journey to provide solely 100% simplified ingredients in packaged food.

The session which was led by Joumana Dabbagh, Corporate Nutritionist at Nestlé Middle East, highlighted how iconic brand MAGGI is leading the way in providing tastier and healthier food, as part of its efforts towards achieving a number of the 20 commitments to society published by Nestlé Middle East: to “Simplify our ingredients list” “Help reduce the risk of under-nutrition through micronutrient fortification,” further “Reduce salt, sugar, and saturated fats in our products,” and “Increase vegetables, fibre-rich grains, pulses, nuts and seeds in our products.”

MAGGI’s Product Innovation and Developmental Chef, Mahdi Katanbaf demystified Oats Soup and the new MAGGI Bouillon in a LIVE session, and also shared the tips and challenges of creating new product recipes with superior taste all while maintaining a balanced nutritional profile and 100% simplified ingredients.

MAGGI is moving towards including only ingredients people know and love in their products, ones they can likely find in their “Kitchen Cupboard,” as the initiative behind the transformation journey is named.

“Decades of research and development investments have enabled MAGGI to reformulate and innovate its portfolio to offer products that only include familiar ingredients, all while meeting strict nutritional criteria and maintaining the taste that consumers have loved over generations,” said, Maiada Al Shahawy, Brand Experience Manager for MAGGI at Nestlé Middle East.

MAGGI hosted recently in-store activations with brand ambassadors that were open to the general public at various locations across UAE. Residents who visited some of the Carrefour and Coop outlets, had the chance to interact with them and win valuable prizes. Manal Al Alem, Ghada el Tally, Wafaa Kindari, Assia Othman, May El Yaacoubi, Daad Abu Jaber, Sumayya Obeid, and Lama Jammal (MamaLu), inspired people and provided them with key messages on the MAGGI portfolio.

Already, the full range of Mixes, Excellence Soups, and the newly launched Chicken Stock with Natural Herbs are meeting the Kitchen Cupboard criteria. By 2020, all MAGGI products will have achieved the same criteria.

 “Influencers are our gateway to reach a wider audience while still remaining credible and true to the brand. For this reason, we wanted to leverage on our established network of brand ambassadors with a cumulative reach of 10 Million people and use their online influence to drive engagement. We are happy with the positive feedback we received from the attendees, and our efforts will remain relentless to continue crafting products only with ingredients you know and love; to put nutrition at the heart of what we do, caring from field to home; and passing on the goodness of homemade cooking,” concluded Al Shahawy.

Photo Captions:
1. (above)  MAGGI workshop
2. (inset)  Nestlé logo (File photo)

About MAGGI
With over 70 years of industry experience and dedication to culinary professionals, MAGGI is recognized as the partner of every woman in making a difference for her family and community through cooking. As a pioneer of industrial food production and healthy cooking, MAGGI provides a wide range of reliable, creative and efficient solutions to help produce great tasting and balanced meals.
 
MAGGI offers a wide collection of bouillons, soups, seasonings, and recipe mixes, with an ambition of making delicious, quality and balanced food accessible to all homes in the Middle East.

For more information on MAGGI activities, please visit:
Instagram: https://www.instagram.com/maggiarabia/
Twitter: https://twitter.com/MAGGIArabia
YouTube: https://www.youtube.com/user/MaggiArabia
Snapchat: MAGGIArabia
website: www.maggime.com

About Nestlé Middle East
Nestlé Middle East’s heritage goes back over 80 years to 1934 when the first import operation was set up in Lebanon. Today, Nestlé Middle East owns and operates 18 factories and provides direct employment to more than 13,000 employees who are all committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. It also provides indirect employment to several thousand more.

The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: dairy products and infant nutrition, bottled water, chocolate and confectionery, coffee creamers, breakfast cereals, culinary products, health science, skin health, and Pet Care, among others. Nestlé Nido, Nestlé NAN, S-26, Progress, Maggi, Nescafé, Kit Kat, Coffeemate, Nestlé Cerelac, Nestlé Fitness, Nestlé Pure Life, Nespresso, Optifast and Cetaphil are just some of the brands available in the Middle East.

For more about Nestlé Middle East activities, please visit the following pages:

Twitter: www.twitter.com/NestleMe
YouTube: https://www.youtube.com/user/NestleMiddleEast
Website: www.nestle-me.com  
Nestlé in Society report: www.nestle-me.com/en/csv

 

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