Doris and John Naisbitt publish their new book on how to master megatrends with leading international publisher World Scientific
Source: World Scientific Publishing , Author: Posted by BI-ME staff
Posted: Mon March 5, 2018 11:13 am

INTERNATIONAL. As NY Times bestselling author John Naisbitt and Doris Naisbitt put it aptly in their new book Mastering Megatrends: Understanding and Leveraging the Evolving New World, published by World Scientific, the complexity of change needs to be managed.

As Doris and John Naisbitt show, it is a one thing to identify trends and another thing to deal and leverage trends.

Based on the Naisbitt’s global research and extensive travel, Mastering Megatrends updates its readers on major trends that are shaping our world today and in the decades to come. It introduces the “new world order” in which the dominance of the West is coming to an end.

The United States can no longer claim hegemony and a role as helmsman of the global community. Its global authority is challenged and so is its leading position in science and technologies.

Mastering Megatrends also deals with the overarching megatrends of digitalization and globalization that are influencing and amplifying all other trends.

The authors demonstrate that the first step to leverage opportunities is to take down barriers, such as obsolete mindsets and unchallenged mainstream thinking. That is true for personal as well as in professional goals. To master megatrends includes developing a personal news navigation system to evaluate information and support mindsets based on realistic perspectives.

The book highlights that to leverage the opportunities of the transition one must understand its players and alliances. It guides readers on mastering their thoughts in the light of these changes and perspectives. 

Mastering Megatrends: Understanding and Leveraging the Evolving New World will be sold at all major bookstores and retails at US$29.95 / £26.

More information about the book can be found at

Photo Captions:
1. (above)  John and Doris Naisbitt
2. (inset)    For illustrative purposes only (File photo)

About the authors:
John Naisbitt, author of Megatrends, which was on the New York Times bestseller list  for almost two years, mostly as #1. Megatrends was one of publishing's greatest success stories, selling more than 14 million copies in 57 countries. The Wall Street Journal called John Naisbitt's work "triumphantly useful ... taking bearings in all directions and giving us the courage to do the same."

Megatrends was followed by international bestsellers Re-inventing the Corporation in 1985, Megatrends 2000 in 1990, Global Paradox (1992), Megatrends Asia (1995), High Tech High Touch (1999) and MindSet! (2006).

John Naisbitt is co-author of bestselling Creating Megatrends, China’s Belt & Road Initiative, May 2017) Global Game Change: How the Global Southern Belt Will Reshape Our World (January 2015.

John Naisbitt holds 21 honorary doctor degrees from and professorships of American, Chinese and Russian Universities and of South Korea's Pukyong National University.
In his early career, John Naisbitt has been an executive at Kodak and IBM. Age 34, John Naisbitt was appointed to be assistant secretary of education to President John Kennedy. After the president's assassination, he was special assistant to President Lyndon Johnson. Urged by the social and racial turbulences in America's cities John Naisbitt began analysis social economic and political developments in the US, which led to publishing Megatrends in 1982.

After working together as publisher and author from 1995 to 2000, John Naisbitt and Doris Naisbitt married in 2000 and began their collaboration as co-authors.

Beginning with their joint work on MindSet! in 2006, John and Doris Naisbitt have co-authored five books. They are giving joint lectures in Asia, Latin America, Africa, Europe and the US. Their cultural life and residence in the United States, Asia and now Europe keeps them directly in touch with changing economic environments — experience that is reflected in the books written.

Doris Naisbitt, is Director of the Naisbitt China Institute, columnist in German, English and Chinese newspapers. She is author of Mei Lin My China (June 2010), and  How to get where you want to go (November 2015). Co-author of Creating Megatrends, China’s Belt & Road Initiative, May 2017) of Global Game Change: How the Global Southern Belt Will Reshape Our World (January 2015), China's Megatrends: Eight Pillars of a New Society, The China Model and Innovation in China: The Chengdu Triangle.

In addition to her research on future global developments Doris Naisbitt is dedicated to foster personal growth. Xinhua called her the "global philosopher for China's youth." Her personal experience to start a successful career later in life has inspired audiences and encouraged people to reinvent their own life.

How to make the most of your talents was the red line of Doris Naisbitt's biweekly column in China Youth Daily, China's second largest newspaper. Her columns were collectively published in the book, How to Get Where You Want to Go. To bridge cultural differences and build on common grounds is the story line in her book Mei-Lin My China.

Doris Naisbitt holds professorships at prestigious Nankai and Beijing Foreign Studies University, Jilin University, Yunnan University and Skolkovo Open University Moscow as well as an honorary Doctor of South Korea's Pukyong National University.

Doris Naisbitt has a distinguished career in publishing, serving as head of the German language publishing houses Austria Press and Signum Verlag. During her tenure, she upgraded the company by acquiring internationally known authors and establishing Signum as a player in the broader German Language market, including Germany and Switzerland.

Among Ms Naisbitt's first international authors was John Naisbitt, whose book, Megatrends Asia, published 1995, became a bestseller in Austria, Germany and Switzerland.

Doris and John Naisbitt got married in 2000. Before the couple became co-authors in 2006, Doris Naisbitt worked in close collaboration with John Naisbitt's public lecturing in editing and translating his books and other works for the German publishing houses of Hanser, Bertelsmann and Frankfurter Allgemeine Buchverlag.

Ms Naisbitt was working in the production of television documentaries for Walter Davy, an award-winning director. She studied fashion and theatre in Vienna under the tutelage of Susi Nicoletti and Pula Wessely, two of Austria's most famous actresses. Doris and John Naisbitt live in Vienna, Austria and China.
About World Scientific Publishing
World Scientific Publishing is a leading international independent publisher of books and journals for the scholarly, research and professional communities. World Scientific collaborates with prestigious organisations like the Nobel Foundation and US National Academies Press to bring high quality academic and professional content to researchers and academics worldwide. The company publishes about 600 books annually and 130 journals in various fields.

To find out more about World Scientific, please visit



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