La Martina unveils official Kit for 2018 Cartier International Dubai Polo Challenge
Source: Matrix PR , Author: Posted by BI-ME staff
Posted: Wed February 7, 2018 11:38 am

UAE. International sports equipment and fashion house, La Martina, announced today its sponsorship of this year’s Cartier International Dubai Polo Challenge.

La Martina, a global leader in polo accessories and clothing, will be the main shirt sponsor of the 13th edition of the region’s most coveted polo challenge, which will be held at the lush polo fields of the Desert Palm Resort from Monday 5th February.

During the official shirt unveiling and presentation at its Dubai Mall Store, La Martina also showcased some of its latest styles and accessories, which featured elegant and upper-casual, on and off the field collections.

Speaking during the unveiling ceremony attended by over 40 polo players, La Martina’s spokesperson reiterated the company’s commitment towards supporting the annual event. He also thanked the organizers for putting together a world-class sporting event, which has positioned Dubai as the premier polo playing destination.

“La Martina is once again thrilled to be the main shirt sponsor of the prestigious Cartier International Dubai Polo Challenge. As a brand and partner that fully supports this royal sport, we stay committed to ensuring every polo kit from La Martina continues to meet and exceed every player’s expectations by providing the very best to keep the player and pony comfortable and safe while playing.” said Mr. Emad Hussein, General Manager Fashion, at Al Khayyat Investments.

On his part, Cartier International Dubai Polo Challenge spokesperson said, “We are delighted and proud to be associated with La Martina as we partner to make this year’s polo challenge a success. La Martina’s shirt sponsorship strengthens our shared vision for developing this iconic sport in the region through quality equipment, clothing, and world-class events.” said Neil Hobday, Chief Executive of Guards Polo Club

The event, which is held is held under the patronage of HRH Princess Haya Bint Al Hussein, wife of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, attracts international celebrities, royalty, social influencers, and fashionistas making this not just a premier sporting event but a dazzling off-the-field high fashion must-attend event.

Photo Captions:
1. (above)  Polo players being presented with the La Martina Polo shirts
2. (inset)    For illustrative purposes only (File photo)

About Al Khayyat Investments
Al Khayyat Investments retail division is fast becoming one of the most dynamic and fast growing owners of stylish fashion brands such as la Martina, Mint Velvet, Superdry  and Petit Bateau with new brands scheduled to launch in the UAE for the first time. Introducing distinctive fashion retail concepts in the region and offering a strong style DNA through the collections, remains the prime objective of AKI Group.

 

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