Jonathan Shubert to cycle toward a new world record: 1300km in under 48 hours!
Source: White Water Public Relations , Author: Posted by BI-ME staff
Posted: Wed February 7, 2018 11:13 am

UAE. On 11th February 2018, Jonathan Shubert will attempt the almost superhuman feat of cycling 1,300km across Oman in under 48 hours and, in doing so, lowering the existing mark of six days and establishing a new World Record.

British cycling champion and endurance athlete, Jonathan Shubert is back doing what he does best, gearing up to set a new cycling World Record! Jonathan has his sights set on perhaps his most challenging feat of physical endurance to date; on February 11th, he will attempt to cycle 1,300km from Oman’s capital city of Muscat south to Salalah. The current record for this distance is 6 days; Jonathan plans to lower this record to under 48 hours!

With a thirst for adventure and a hunger for challenge, Jonathan Shubert is a man unafraid to test his limits. Between March 2013 and March 2014, he embarked on an unassisted, 30,000 km circumnavigation of the globe by bicycle passing through 29 countries, three continents, which included all extremes of climate and terrain.

Only three weeks after completing his round the world expedition, Jonathan fulfilled another life dream: cycling an unparalleled 835 km in a single day to become the 2014 British 24-hour time trial champion. After moving to the Middle East and an 18-month hiatus from the sport of cycling, Jonathan returned to British long-distance championships setting national records and medaling in both 12 and 24-hour championships.

1300km – how far is this exactly? To better understand the scale of this distance, imagine driving from the most Southerly point in England to the most Northerly tip of Scotland.

This passionate cyclist embarks on this challenge to support “Lifting Hands International” – a non-government organisation who provides aid to Iraq’s Yazidi community who remain without basic provisions.

Describing the motivation behind this challenge, Jonathan says: “After living and working in the Middle East, I feel compelled to do something to help people afflicted by the terrible conflicts that play out in this region of the world. As a former British 24-hour national cycling champion and round the world cyclist, it only seems appropriate that I support Lifting Hands International in the best way I know how. By riding my bicycle.”

Ahead of his new world-record attempt, Jonathan will be featured on ub-cool TALKS where he speaks about his endurance cycling experience.

Supporting this exciting endeavour are: ub-cool.com, the fastest growing online adventure-booking platform offering 70+ destinations via partnerships with 650+ companies; Oman Bicycle Shop, who provide all your bicycle needs in Muscat; Prismic Media, professional film and documentary producers; and, Husaak, the largest adventure tour operator in the Middle East.

The record attempt can be followed on the ub-cool.com website with live tracking, as well as live InstaStories @ub.cool.

Photo Captions:
1. (above)  Tour of Oman - Jonathan Shubert
2. (inset)    Muscat view - For illustrative purposes only (File photo)

 

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

date:Posted: May 17, 2018
UAE. The report states that 50% of SME funding applications are rejected by banks and that alternative trade finance, powered by FinTech and Blockchain, is on the rise.
date:Posted: May 17, 2018
INTERNATIONAL. New research shows trust in organizations is diminished as consumers believe businesses don't know how to protect their data.
date:Posted: May 16, 2018
UAE. Over the last 6-12 months there has been a reversal of trends from off-plan to ready units as money flows switch from the former to the latter; There has been a slump in off-plan sales; Ready transactions remain stable.
dhgate