Himalaya ignites nationwide baby wellbeing conversation in a bid to win moms' trust, grow its childcare segment
Source: Matrix PR for Himalaya , Author: Posted by BI-ME staff
Posted: Tue January 23, 2018 10:55 am

UAE. Himalaya has launched a region-wide consumer campaign, a move that is expected to re-energize the largely sensitive segment as the baby care product manufacturer seeks to shore up its revenues in the region by boosting its market share.

The campaign, dubbed Moms Trust Himalaya, is aimed at empowering over 2 million mothers with product knowledge while underscoring the importance of using safe and natural baby care products on their little ones.

Through this campaign, Himalaya expects to grow its market share, which currently stands at 11 percent and planning an aggressive growth over the coming years.
Himalaya has teamed up with top regional social influencers and mothers who will drive the campaign by actively engaging their followers and other moms with thought-provoking and shareable content.

The digital-driven Moms Trust Himalaya campaign comes against a backdrop of a highly competitive segment, which has seen many brands jostle for shelf space in the region. According to InkWood Research, UAE’s baby care product market is estimated to grow at a compound annual growth rate of about 3.61 percent from US$1174.5 million to US$1605.4 million by 2025, a trend that will largely be driven by demand for premium products.

Keeping baby’s hygiene and comfort as their top priority, all Himalaya baby care products are developed and tested with a thorough research and testing. The range that includes baby lotions, creams, and powders as well as diaper rash cream, baby bath, shampoo, baby wipes, soap, and nourishing baby oil is infused with the goodness of natural ingredients and do not contain any harmful chemicals.

Consumers are now becoming more conscious about the health and wellbeing of their babies. This campaign which will include social media contests, aims to strike a chord with mothers and subsequently build a strong and long lasting relationship through a sustainable and constant interaction with the stakeholders on what is best for the baby.

Photo Captions:
1. (above)  Himalaya logo
2. (inset)    For illustrative purposes only (File photo)

About Himalaya
Founded in 1930, Himalaya specializes in Health and Wellness with an impressive product range in personal care and pharmaceuticals. The brand is synonymous with gentle, safe and efficacious herbal products and has an extensive range of 100% natural and safe products with rare herbs collected from the foothills of the Himalayas.

Each and every product at Himalaya combines the best of Ayurveda with years of dedicated research. Batch to batch performance and complete purity and safety is assured at every stage of production.

The brand has always focused on developing safe, natural and innovative remedies to aid people lead healthier lives.

The product range includes face care, hair care, body care, baby care to health care and oral care. Backed by science based technology in formulation and production with a product profile ranging from head-heel; Himalaya is harnessed by nature’s wealth to make consumer-lives healthy.

Few of the popular and leading products of Himalaya Portfolio are: -

1. Neem Facewash
2. Aloe Vera Facial Wipes
3. Apricot Scrub
4. Moisturizing Cucumber Peel Off Mask
5. Sparkly White Toothpaste
6. Cocoa Butter Body Cream
7. Baby Care Range

For more information log on to www.himalayawellness.com



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