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British Airways invests in substantial new catering for World Traveller customers
Source: Action Group , Author: Posted by BI-ME staff
Posted: Thu January 11, 2018 11:43 am

INTERNATIONAL. British Airways is today announcing a multi-million pound investment in its World Traveller (long-haul economy cabin) catering, introducing an exciting and expanded new menu, which provides more quantity and quality to both meals and great snacking options throughout the flight.

Options now include:
• Pretzels with the welcome drink
• Four-course meal with starter, entrée, dessert, cheese and biscuits, accompanied by a bread roll and bottle of water
• Second meal or substantial snack depending on the length of the flight
• Regional meal options served according to destination
• Magnum ice-creams
• Tuck box with chocolates and crisps
• Hot breakfast on longer overnight flights
• Graze movie-snack box on longer* flights
• Complimentary drinks from the bar

Previously customers travelling in the cabin were served a complimentary snack, a three-course-meal or a light meal, depending on the time and length of their flight as well as a complimentary bar service of hot and cold drinks. The new catering arrives from January 17, and the menus that will change every six months.

Carolina Martinoli, British Airways’ director of brand and customer experience, said: “Our customers tell us that when they’re taking a long-haul flight, great food and beverages make a real difference to them.

It’s a huge driver of customer satisfaction so we want to make sure we deliver a great experience. With this multi-million pound investment we’ve focused on introducing more quantity and quality to the catering, delivering tasty meals and great snacking options throughout the flight.

“Our new four-course main meal has been developed by our team of chefs to be full of flavour at 35,000ft and we’ve created regional options depending on the route. The second meal option is either a tasty sandwich or a more substantial pizza wrap, both served with additional snacks, depending on the length of the flight.”

“Our customers have also told us they want to be able to save some items for later in the flight, so we’ve replaced the water cup with a bottle of Highland Spring on the first meal, and added Graze snack boxes on our longest flights. We’re also offering Magnum ice-creams on daylight flights from London and a Tuck Box on inbound and overnight flights.”

The airline’s customers will be welcomed with pretzels and a drink. Once they are settled in, they will be served a four-course meal such as a starter of couscous salad, followed by a main course of chicken casserole with an ale sauce, colcannon mash and seasonal vegetables, or a vegetarian tomato, farfalle and vegetable dish. Dessert will be a Pots & Co salted caramel and chocolate mousse, followed by biscuits and cheese. The meal will be accompanied by a bread roll and a bottle of Highland Spring water.

On the shorter daylight long-haul flights to destinations such as New York and Dubai, fliers will also receive a sandwich such as egg and cress with a chocolate or Nutri-Grain bar. Those on longer daylight flights to destinations such as Cape Town and Hong Kong will receive a hot meal, such as a pizza wrap or a regional option, with a pot of pasta, a chocolate brownie and a drink as well as a smokehouse BBQ crunch Graze movie-snack box. A hot English breakfast will also be served on these longer flights that operate overnight.

Customers on daylight flights from London will be offered a range of Magnum ice-creams, while those on night flights will be offered a tuck-box with options such as Dairy Milk Buttons, Twix, Kit-Kats and Mini Cheddars, which will also be available in the galley for them to help themselves to.

The airline is also serving regional main meal options around its network, such as chicken in spicy cheng du sauce on flights to and from to China, Hong Kong, Japan and Korea, kathrikai milagu seeragam and channa dal on flights to and from Chennai, Hyderabad and Mumbai and acchari veg and dal palak on flights to and from Bangalore and Delhi. On flights to the Middle East (Abu Dhabi, Bahrain, Dubai, Kuwait, Oman, Qatar and Saudi Arabia,) customers can enjoy chicken in spicy Arabic sauce.

Regional breakfasts will also be served including Chicken Congee for Far Eastern routes and an Indian option featuring: Idli Shanna, Sambhar, upma and dosa.

The popular meal options for customers with special dietary requirements will continue to be available to book on ba.com/managemybooking more than 24 hours ahead of their flight departing.

Travellers looking for a special treat can also pre-order meals on flights from Heathrow up to 24-hours before their flight. Options include a Gourmet Dining meal for £18.00, Taste of Britain and Taste of the Far East for £16.00 and a Great British Breakfast, a Healthy Choice meal or a Vegetarian Kitchen option all for £15.00.

British Airways is investing £4.5 billion for customers over the next five years, covering the installation of the best quality WiFi and power in every seat, fitting 128 long-haul aircraft with new interiors and taking delivery of 72 new aircraft.

The airline is also investing £600m specifically in Club World, including outstanding catering and luxurious White Company bedding - plus, from 2019, a new seat with direct aisle access.

This year British Airways will start services to six new routes including Nashville and The Seychelles.

Photo Captions:
1. (above)  World Traveller catering offering
2. (inset)  For illustrative purposes only (File photo)

Notes:
• *The airline’s longest flights serve: Bangkok, Beijing, Buenos Aires, Cape Town, Chennai, Hong Kong, Hyderabad, Johannesburg, Kuala Lumpur, Las Vegas, Lima, Los Angeles, Maldives, Mauritius, Mexico City, Narita, Oakland, Phoenix, Rio de Janeiro, San Jose (California), San Jose (Costa Rica), Santiago, San Francisco, Sao Paulo, Seoul, Shanghai, Singapore and Tokyo (Haneda and Narita).
• The first flight with the new catering on January 17 will be the BA117 from Heathrow to New York JFK departing at 8.25am.

About British Airways:
This year, British Airways completed 85 years of successful operations to the Middle East. Today the carrier operates multiple daily flights from the region to London Heathrow offering customers excellent onward connections to over 200 destinations.
• Four hundred million pounds will be spent on Club World with an emphasis on improved catering and sleep, and a new seat in the future. At Heathrow a First Wing check-in area with direct security and lounge access has launched, and lounges around the airline’s network are to be revamped and improved. The Club Europe cabin has also been introduced on UK domestic services and all customers can look forward to the latest generation Wi-Fi across British Airways’ long-haul and short-haul fleets over the next two years.
• British Airways flies to more than 200 destinations around the world.
• BA Holidays offer an extensive range of carefully-selected hotels, car hire and travel experiences that are available to book with flights in a wide range of worldwide destinations from ba.com/holidays.
• The airline is one of the world's largest international airlines, carrying approximately 40 million passengers around the world every year.
• The airline offers a choice of four cabins on the majority of its long-haul services.
• The airline is investing in new aircraft, new cabins, new technology and new routes.
• British Airways operates the majority of its flights from Terminal 5, its home at London Heathrow. This terminal is capable of handling 30 million customers a year and is the size of 50 football pitches.
• British Airways’ home Terminal 5 has been recognised as the world’s best terminal for the fourth consecutive year in the Skytrax awards.
• British Airways has won the Consumer Superbrand for the fourth time in a row, and the Business Superbrand for the third year in a row. This is the first time any company has ever won the double consecutively.
• British Airways’ parent company is International Airlines Group, which also owns Aer Lingus, Iberia and Vueling, and has just launched a low cost carrier from Spain called LEVEL.

 

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