British Airways marks 85 years of flying to Kuwait with launch of new products for 2018
Source: Action Kuwait , Author: Posted by BI-ME staff
Posted: Fri November 24, 2017 12:24 pm

KUWAIT. This year marks 85 years since British Airways’ first flight to the Middle East, arriving in Kuwait in October 1932. More than eight and a half decades later, British Airways now operates 93 flights a week between its hub at London Heathrow and the Middle East during its winter schedule.

Remaining a key market for the airline’s global network of more than 200 destinations, British Airways has confirmed that plans to roll out its new luxurious sleep proposition by spring 2018 and revamped catering menus will be introduced to Kuwait during the year, among other investments.

“Our services in Kuwait are among one of the first regional operations to receive the new Club World sleep offering in 2018, following our £400 million investment in this cabin,” said Robert Williams, British Airways’ Head of Sales – Asia Pacific and the Middle East during his recent visit to Kuwait. “We have a long legacy of flying to Kuwait and will continue to invest in our product and services to ensure our customers living there enjoy the best of British hospitality in the air and on the ground.”

The commitment forms part of the airline’s multi-million-pound investment plans that focuses on excellence in the premium cabins and more choice and quality for all, announced earlier in the year by British Airways’ CEO Alex Cruz. Set to roll out over the next five years, the UK carrier will take delivery of 72 new aircraft and introduce new interiors on 128 aircraft within its existing fleet.

Reiterating Alex Cruz’s comments shared at the recent World Travel Market in London, Robert Williams’ highlighted that British Airways would continue to offer more low fares, ensuring that the airline remains competitive for customers in the global market. He added that there are plans to expand its route network to destinations customers wanted.

British Airways’ luxurious sleep proposition includes the airline’s partnership with The White Company to offer exclusively designed bedding within its premium cabin. Club World guests will be offered a large luxuriously soft pillow and white cotton pillowcase, a super-soft woven blanket with satin trim, a specially developed luxury duvet, as well as a padded mattress cover giving an extra layer of comfort.

Additionally, The White Company has also designed new Club World amenity kits that will come in elegantly designed bags which contain products from the retailer’s 'Restore & Relax Spa Collection', as well as a super-soft jersey eye-mask, offering a further touch of luxury in the sky.

Enhancing the customer dining experience, British Airways will roll out a new culinary boutique service, with display trolleys allowing customers to select dishes from a choice of freshly prepared starters and desserts served on beautiful new table settings.

“While significant investment is being made in our premium cabins, we are dedicated to ensuring that British Airways is for everyone. We recognise the need to create product options that cater to different travel budgets to stay ahead of the new competitive forces within the aviation industry.”

Economy catering will see investments to provide customers with an upgraded service on long-haul, fast Wi-Fi will be introduced across all cabins on both its short-haul and long-haul routes, and self-service check-in and biometric boarding gates will continue to be introduced at London Heathrow. Furthermore, British Airways’ is also developing options for a new Club World seat that offers direct aisle access by 2019.

“Back in 1932 our motto was ‘To Fly. To Serve’ and this is ethos is a living reality at British Airways,” added Williams. “With a network of more than 200 destinations, we offer some of the best onward connections via London Heathrow to Europe and North America for our customers in Kuwait. We will be adding new routes to our network in 2018, widening the global access for residents in Kuwait and wider Middle East.”

Photo Captions:
1. (above)  Robert Williams, British Airways’ Head of Sales – Asia Pacific and the Middle East during his recent visit to Kuwait
2. (inset)  For illustrative purposes only (File photo)

About British Airways:

-  This year, British Airways completed 85 years of successful operations to the Middle East. Today the carrier operates multiple daily flights from the region to London Heathrow offering customers excellent onward connections to over 200 destinations.

-  Four hundred million pounds will be spent on Club World with an emphasis on improved catering and sleep, and a new seat in the future. At Heathrow a First Wing check-in area with direct security and lounge access has launched, and lounges around the airline’s network are to be revamped and improved. The Club Europe cabin has also been introduced on UK domestic services and all customers can look forward to the latest generation Wi-Fi across British Airways’ long-haul and short-haul fleets over the next two years.

-  British Airways flies to more than 200 destinations around the world.

-  BA Holidays offer an extensive range of carefully-selected hotels, car hire and travel experiences that are available to book with flights in a wide range of worldwide destinations from ba.com/holidays.

-  The airline is one of the world's largest international airlines, carrying approximately 40 million passengers around the world every year.

-  The airline offers a choice of four cabins on the majority of its long-haul services.

-  The airline is investing in new aircraft, new cabins, new technology and new routes.

-  British Airways operates the majority of its flights from Terminal 5, its home at London Heathrow. This terminal is capable of handling 30 million customers a year and is the size of 50 football pitches.

-  British Airways’ home Terminal 5 has been recognised as the world’s best terminal for the fourth consecutive year in the Skytrax awards.

-  British Airways has won the Consumer Superbrand for the fourth time in a row, and the Business Superbrand for the third year in a row. This is the first time any company has ever won the double consecutively.

-  British Airways’ parent company is International Airlines Group, which also owns Aer Lingus, Iberia and Vueling, and has just launched a low cost carrier from Spain called LEVEL.


 

 

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