New partnership paves the way for those seeking style on the seas
Source: AB Property Marketing , Author: Charlotte Ashton
Posted: Fri September 15, 2017 11:42 am

INTERNATIONAL. Attendees at the Cannes Yachting Festival and the forthcoming Southampton Boat Show are lucky enough to enjoy the results of a new partnership between leading interiors firm Alexander James Interior Design and luxury yacht company Sunseeker London Group.

With twenty years of experience in creating award-winning interiors, the exclusive dressing of the yachts has offered an extra dimension to the work of the Alexander James Interior Design team.
 
"We're keen to inject our passion, style and sophisticated luxury into the already glamourous yachts for which Sunseeker is so well known. It's a pleasure to have worked so closely with Sunseeker once again in the world of luxury yachting."
 Robert Walker, Managing Director, Alexander James Interior Design

For the Southampton show, the team has also dressed Sunseeker's largest boat, the 95 Yacht,along with the 57 Yacht Mark 2 and the 76 Yacht, which makes its world debut this year.

It was important to the team that the soft furnishings and home accessories used to dress the yachts complemented the already exquisite styling that is innate to the Sunseeker brand. Thus, to achieve the right lifestyle look, Alexander James has partnered with artist, gemmologist and designerBeau Han Xu, as well as with British perfumer Jo Malone. Beau Han's involvement will see him undertake a film and photoshoot aboard the 95 Yacht as part of the Southampton show.
 
"I approached the design of each yacht by giving them a distinct look, using different colour palettes to give them an individual feel. I then used cushions, throws, floral arrangements and decorative accessories to provide a sense of sophistication and lifestyle.'"
 Stacey Sibley, Creative Director, Alexander James Interior Design

Aboard the yachts at the Southampton Boat Show, items used from Beau Han included those from the Beau Han Barware collection, an exquisite collection of Swarovski glasses paired with a beautiful decanter, reflective of the luxury lifestyle that Sunseeker's stunning yachts represent.
 
These stylish craft will travel on to other boat shows around the world once they have been presented in Cannes and Southampton. Forthcoming events include the Genoa Boat Show and Monaco Yacht Show in September, followed by London, Dusseldorf, Poole and Swanwick in 2018.
 
"It's wonderful to be able to share the elegance of perfect interiors with new audiences in this way and to showcase the versatility of outstanding interior design. We look forward to working with Sunseeker to take their superb yachts from strength to strength over the years ahead."Robert Walker, Managing Director, Alexander James Interior Design

For more information, visit Alexander James Interior Design at www.aji.co.uk

Photo Caption: (1) Main photo (above): Stacey Sibley, Creative Director, Alexander James Interior Design. (Photo credit: AJI website)
                      (2) Inset photo: For illustrative purposes only (File photo)

 

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