UAE. Yahoo Maktoob today debuts a new lifestyle web series featuring top chef, florist, interior designer Omaima Marmarchi in a show titled, Beit Omaima.
The twice weekly home series will appear on Helwa, Yahoo Maktoob’s lifestyle property on http://maktoob.helwa.yahoo.com .
Omaima, together with four co-hosts from across the Arab world, will share and demonstrate her top tips for the home. Viewers will gain tips on many crafty projects, the best foods to boost metabolism, how to make potpourri, and more. Segments will focus on cooking and floral arrangements to planning parties and fresh ideas to decorate the home.
Omaima brings her personal touch and lovable personality in the dynamic web series encouraging people to experiment and add their very own ideas to improve homes all over the Middle East. Her expertise combined with the experience of her passionate co-hosts will inspire and appeal to a variety of users from mothers to entrepreneurs and beyond.
“Yahoo Maktoob continues to enhance people’s daily habits online by providing entertaining, inspiring, and informative content for our regional audience,” said Amira Rashad, Head of Media at Yahoo Maktoob.
“Our new Beit Omaima show caters to our regional audience by providing all of Omaima’s personal easy-to-do lifestyle tips in Arabic and English.
Several Middle Eastern celebrities will appear on the show to gain tips on various topics including Yahoo Maktoob’s very own OMG! Now and OMG! Nujoom presenter, Jessica Kahawaty.
“The home is your sanctuary and I look forward to inspire and inform users on some of my favorite tips to make homes the most beautiful place to be,” said Omaima Marmarchi, host of Beit Omaima. “It is very rewarding to be able to do what I love and host this show on Yahoo Maktoob in order to engage with a large Middle Eastern audience.”
Each episode is 6-7 minutes long with different themed segments. The show will be featured for the next six months on Yahoo Maktoob.
Yahoo! is focused on making the world's daily habits more inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses.
Yahoo! is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions.