UAE. The Dubai Mall’s ‘Vogue Fashion Dubai Experience,’ the largest of its kind global fashion event in Dubai, to be held on October 10, 2013, will showcase aesthetic design collections of eight upcoming designers, highlighting their talent within the global fashion circuit.
Organised in partnership with Vogue Italia, The Dubai Mall’s ‘Vogue Fashion Dubai Experience’ will connect Dubai and the Middle East to the international fashion scene.
The event will bring fashionistas and connoisseurs from across the world, for a first-of-its-kind celebration that will highlight Dubai’s role as an unmatched meeting ground and fashion capital, while underscoring its commitment to serve as an incubator for emerging talent.
The initiative will be the definitive global conduit for talent from different cultures and backgrounds, coming together to set up the framework for new trends and fashion flairs.
Selected under Vogue Italia’s stringent international standards, the eight up-and-coming designers will have the opportunity to showcase their work at the inaugural event of the ‘Vogue Fashion Dubai Experience,’ to a distinguished audience comprising international celebrities and key players in the fashion industry.
Paying homage to the city’s multicultural diversity, the selected designers include: Wadah Al Hajri from Qatar; Mohammed Ashi from Kuwait; Razan Alazzouni from Saudi Arabia; Lulwa Al Amin from Bahrain; Ituen Basi from Nigeria; Simone Rocha from Ireland; Andrea Incontri from Italy; and Esme Vie from Russia.
On the evening of the ‘Vogue Fashion Dubai Experience,’ The Fashion Catwalk will be transformed into the vibrant heart of The Dubai Mall, where the talented designers will showcase their collections from 6pm onwards. The event will also be screened across the mall’s multimedia displays to an expected audience of over 400,000 visitors.
Mohamed Alabbar, Chairman of Emaar Properties, said: “The Vogue Fashion Dubai Experience – the largest and first of its kind fashion event in the region - will put the spotlight on the city, underlining its credentials as a global fashion destination. Alongside, it will also serve as a catalyst to promote young design talent.
“Through the initiative, we are providing a dynamic platform for talented designers from across the world to display their works. The unprecedented industry experience that awaits the participants will serve as an inspiration for the young designers, and further enable Dubai to set new trends in the global fashion scene.”
Mrs. Franca Sozzani, Editor-in-Chief of Vogue Italia, said: “I have been working in fashion for more than 25 years and met many designers. I can say there is true talent in the region and I am excited to see more during the mentoring sessions I will be giving in the run-up to the event.”
Lulwa Al Amin, the designer from Bahrain, said: “I first realised I wanted to be a fashion designer when I was eight years old, flipping through my mother’s magazines. Today, I am honoured to present my work at one of the most important fashion events that define the dramatic evolution and growth of the Middle East’s fashion scene.”
Razan Alazzouni, the designer from Saudi Arabia said: “It’s a great honour to have been selected amongst a group of very talented young designers from around the world. It’s very exciting to know that my designs will be viewed globally.”
Simone Rocha from Ireland said: “I am so excited to be a part of the Vogue Fashion Dubai Experience. As a designer, this is a unique opportunity to showcase my collection in this part of the world.”
Ituen Basi from Nigeria said: “Being selected to participate in the Vogue Fashion Dubai Experience is phenomenal and truly humbling. It makes all the hard work and challenges over the years worthwhile.”
The Dubai Mall will be decked up to mark ‘Vogue Fashion Dubai Experience’ with exclusive settings ready to host a series of special events. The Grand Atrium will host an exhibition featuring 50 Vogue covers that have earned a place in fashion history books.
The participating stores will exhibit merchandise for sale, created especially for the ‘Vogue Fashion Dubai Experience,’ with part of the proceeds from the sale also going towards Dubai Cares, which works to improve children’s access to quality primary education in developing countries.
Located in the heart of the prestigious Downtown Dubai mixed-use development, The Dubai Mall has over 1,200 retail outlets and two anchor department stores. The 440,000 sq ft Fashion Avenue, dedicated to high fashion, positions The Dubai Mall as the fashion hub, while The Souk, featuring 99 stores offering gold & jewellery, traditional handicrafts, souvenirs, abayas, perfumes and carpets, among others, is a dedicated precinct designed to reflect traditional Arabic heritage and culture. The mall is also linked directly to the Dubai Metro station through an air-conditioned travellator.