Google, AdZouk launch region's first hybrid ad network
Source: BI-ME , Author: Posted by BI-ME staff
Posted: Thu May 9, 2013 1:35 pm

UAE.  Global technology leader, Google and AdZouk, a premium online advertising network, have today announced the launch of AdZouk DSP, enabling AdZouk to become the Middle East’s first and only hybrid Ad Network, designed to drive the online advertising industry and revolutionise the technology and performance available to online advertisers.

AdZouk is the first ad network in the MENA region to partner with Google to deploy an end-to-end solution for buying and selling digital advertising, thus creating a hybrid Ad Network. AdZouk will launch an integrated solution consisting of Google’s DoubleClick Bid Manager, DoubleClick Ad Exchange and DoubleClick for Publishers (DFP) ad serving platform.

"Our complete solution helps millions of businesses - from corner stores to Fortune 500 companies - making the web work for them, and to meet their business goals." stated Mohamed Mourad, Regional Manager for Google in the Gulf region.

He added "We are very excited about our partnership with AdZouk in terms of what it offers in premium advertising, inventory, tools and technologies that go beyond the world’s leading systems. We are confident it will prove to be a substantial aid for online advertisers in the MENA region".

The AdZouk DSP will offer advertisers the very best in premium advertising, inventory, tools and technologies that go beyond the world’s leading systems. The unique offering is accessible to media buyers either on the AdZouk platform, or from any other ad network.

The AdZouk DSP will include services such as RTB (Real-Time-Bidding) buying, optimisation, and forecasting tools, with a significant advantage over other leading DSP’s to provide premium inventory, which trading desks will now be able to buy with RTB features.

 “This collaboration is a huge milestone in the marketplace, not only for AdZouk and Google, who chose AdZouk as the first ad network in the MENA to partner with in launching a DSP, but for the entire MENA online advertising industry. Taking our strong relationship with Google to the next level has allowed us to create something very exciting, that is totally pioneering. The very fact that AdZouk has invested in a leading platform powered by Google is testament to our goal to be consistently innovative and act as digital thought leaders for the region,” said Jamie Atherton, Commercial Director, AdZouk.

The AdZouk DSP online advertising platform will be a more relevant, reliable, rapid, targeted and flexible solution for advertisers, resulting in higher click-through and conversion rates along with improved return on investment (ROI). Among many other features, the AdZouk DSP will allow advertisers and media buyers to buy on fully managed or self serve modes, optimise their campaigns using the industry’s leading RTB tools (powered by Google) and use new features to buy media such as “Guaranteed Minimum CTR” and CPA models.

Likewise, publishers will benefit from the AdZouk DSP and receive better-targeted ads, higher rates and improved ad coverage, which will result in consistently higher monetisation of the publishers' inventory.

“We are delighted to be in a partnership between two like minded and powerful digital players in the Middle East. The AdZouk DSP is set to be a huge success and we look forward to seeing our valued users enjoying this new service,” concluded Atherton.

 About AdZouk Ad Network:

AdZouk, one of the region's leading online advertising networks, was founded in February 2011. The network, which currently comprises over 700 premium websites,
was built to meet the growing demand for a premium Middle East and North Africa ad network that competes with global standards. 

For more information, please visit www.adzouk.com

About Google Inc.

Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

For information about Google in the Middle East, please visit our Official Google Arabia Blog: http://google-arabia.blogspot.com/

Visit our Google+ Page and join our circles. www.google.com/+GoogleArabia

 

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