INTERNATIONAL. The Anglo Arab Alliance (AAA) held an exclusive event at London’s opulent The Mayfair Hotel on July 18th, attracting the crème de la crème of British luxury brands like Barbour and Penhaligon’s.
Prince Faisal Al Saud, Board Member of AAA was also in attendance.
Chief Commercial Officer, Paul Sagoo opened the main presentation, speaking in detail about AAA and how brands can benefit from its service.
Louai Al-Binni, CEO (Saudi Arabia) also gave some insight into AAA’s operations in the region, providing guests with a more rounded view of the business model.
Andrew Lloyd CEO (UK) says: “Anglo Arab Alliance was launched to service the British luxury market and we were thrilled to have some of the industry's top names join us and express so much interest in what we do.
“British luxury is largely underrepresented in the Middle East and we feel we have now laid a solid foundation for continued growth and development as we look to promote top-end British brands in the lucrative Middle Eastern market.”
The decision toopen trade solely for British luxury brands is based on AAA’s ethos to promote trade with the Middle East, support and develop home-grown businesses and establish itself as a leading authority, providing high-end British brands with unparalleled service and knowledge of this complex market.
By purchasing products directly from the brands, AAA will then negotiate, develop and market deals in the region, cutting out any red tape, cultural differences and legal issues.
About the he Anglo Arab Alliance
The Anglo Arab Alliance (AAA) Ltd is a UK limited company based in London and Jeddah, whose primary service is to enable British luxury brands easy access to retail their products in the Middle East.
The AAA was conceptualised by Kabir Ahmed, Vice Chairman, who has over 15 years of experience working for both government departments and multi-billion pound corporations. Businessman and co-founder of The Asian Awards, Paul Sagoo is the Chief Commercial Officer.
For more information, please visit www.angloaraballiance.com