Sheikh Salah Al Balawi to chair Anglo Arab Alliance
Source: BI-ME , Author: Posted by BI-ME staff
Posted: Tue July 17, 2012 12:15 am

INTERNATIONAL. Sheikh Salah Al Balawi, one of the most influential businessmen in The Middle East has joined the Anglo Arab Alliance as Chairman of the Board, accompanied by an investment of US$2.5 million.

The Anglo Arab Alliance (AAA) provides British luxury brands easy and efficient access into the lucrative Middle Eastern market. By purchasing products directly from the brands, AAA will then negotiate, develop and market deals in the region, cutting out any red tape, cultural differences and legal issues.

Sheikh Salah is a renowned Middle Eastern entrepreneur, with over 100 businesses including SAB Holdings, a multi-billion dollar company with interests ranging from real estate to electrical goods. Sheik Salah also owns the franchise for TNT Saudi Arabia, one of the largest logistics franchises in the world. The Sheik is known for his philanthropic activities, funding many charitable ventures including a partnership with the United Nations World Food Program.

AAA’s Vice Chairman, Kabir Ahmed said: “This is a great day for us. We are honoured to have Sheik Salah as our Chairman, and as a company we are thrilled about the new possibilities that this opens up to our clients. We strive to be the best at what we do and with the backing of Sheik Salah we can now be even better.”

The decision to open trade solely for British luxury brands is based on AAA’s ethos to promote trade with the Middle East, support and develop home-grown businesses and establish itself as a leading authority, providing high-end British brands with unparalleled service and knowledge of this complex market.

The Middle East is notoriously difficult for luxury brands to penetrate, however with backing from royalty, including His Highness Prince Faisal Al Saud, embassies, consulates and some of the region’s most powerful businessmen, AAA has developed three stages that drastically ease up the trade process:

Stage 1: The Deal - AAA will negotiate a master license agreement for the Middle East from British luxury brands

Stage 2: The Purchase - AAA will purchase substantial quantities from these British luxury brands, so brands will be protected by UK laws and not foreign

Stage 3: Market Development/Launch - AAA will then develop and market these products in the Middle East through the single largest network of luxury retailers in the region, adhering to all brand guidelines

“AAA has worked hard to develop strong relations and strategies to help high-end British businesses gain a foothold in the thriving Middle Eastern market,” says Andrew Lloyd CEO (UK). “We are already working with a number of very well known British luxury brands and are very excited about the future.”

The Middle East is experiencing a boom in the demand for luxury brands, with French and Italian brands currently dominating the market. Over 50% of luxury purchases in the Middle East are made by the under 30s . Such a diverse client base has given the Middle East a reputation for being a tricky market to maintain presence in, something which AAA seeks to overcome through working closely with their clients at all stages of the selling process.

The Anglo Arab Alliance also has the backing of multiple key political entities. Affiliations include the Saudi Arabia General Investment Authority (SAGIA) in the Middle East, The Royal Warrant Holder’s Association in London and UK Trade & Investment. In addition to this, AAA also has links with the British Consulate in Jeddah and the British Embassy in Riyadh.

All these links give AAA a strong strategic standpoint within the Middle East, and enable British luxury brands smooth and easy access into this lucrative marketplace.

AAA will be hosting an exclusive event on July 18th at the Mayfair Hotel in London as an opportunity for top-flight business people and senior directors of luxury brands to meet with the directors of AAA.

About the he Anglo Arab Alliance

The Anglo Arab Alliance (AAA) Ltd is a UK limited company based in London and Jeddah, whose primary service is to enable British luxury brands easy access to retail their products in the Middle East.

The AAA was conceptualised by Kabir Ahmed, Vice Chairman, who has over 15 years of experience working for both government departments and multi-billion pound corporations. Businessman and co-founder of The Asian Awards, Paul Sagoo is the Chief Commercial Officer.
For more information, please visit

For more information about SAB Holdings, please visit



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