UAE. Famous Bollywood actress Kangana Ranaut inaugurated the largest B2B Trade Showroom of Gitanjali Group in the Middle East region located in Almas Tower, Jumeirah Lake Towers, Dubai with an area of 3,500 square feet.
The showroom will help Gitanjali forge closer commercial ties with regional retailers. The group’s largest B2B showroom was opened in Mumbai, India earlier this year which is 10,000 square feet.
Attending the inauguration was a large number of Gitanjali’s trade partners, VIPs and members of press. Ajay Pandey, CEO International Brands Business of Gitanjali said: “Gitanjali’s decision to open the largest B2B trade showroom in the UAE will serve as a vital tool in promoting its portfolio of Indian and Italian brands for distribution and franchising in the Middle Eastern region, Turkey and Russia. This is a unique attempt of ease of access to merchandise and ordering process for all retail partners in and around the region. The UAE offers a very favourable trade environment and serves as a major transit point for all neighbouring countries allowing trade to be easier, hence the decision to open this unique B2B showroom in Dubai.”
Ajay added that the group intends to satisfy the needs of various regional retailers based on the markets they operate in, their positioning and target clients, and provide a one stop shop solutions mainly by appointment and walk in retailers as well.
The retailers will have the facility of shop and carry. They would also be able to review the core lines per brand, place new orders and replenishments as per their requirements.
The Group-owned Italian brands exhibited at the showroom include Stefan Hafner, Nouvelle Bague, Porrati, IoSi, Valente Milano, and Giantti. The showroom also houses popular Indian brands such as Gili, Nakshatra, Asmi, Adler & Roth.
Ravishing Bollywood actress Kangana Ranaut showed her excitement on being part of Gitanjali’s successful launch in the Middle East and admired some of the unique pieces on display. She said: “I’m proud to be associated with such an important milestone on the group’s expansion plans and inaugurating this unique B2B showroom. I love diamond necklaces and there are so many of them in the showroom that I like. I’m sure these one-off-pieces with their impeccable craftsmanship will be admired by all the stylish women of the Middle East.”
About Gitanjali Group:
The Gitanjali Group is one of world’s largest integrated conglomerates. Established in 1966, today its activities span the entire value chain from being a DTC sight holder and processing rough diamonds to manufacturing, branding, retailing and distributing gold and diamond jewellery. Gitanjali Gems Ltd., which was listed on the Indian stock exchanges in 2006, is the flagship company of the Gitanjali Group.
Today the Group owns and distributes four out of the top five jewellery brands in India including Gili, Nakshatra, Asmi and D’Damas and boasts of a 4000 + point of sale distribution network. Gitanjali is also a recognized name in the Global branded jewellery business, with a presence in the important jewellery markets of the world. It owns a large retail chain in the US, Samuels Jewelers Inc, the fifth largest fine jewelry retailer; and has recently acquired a number of premium Italian brands such as Stefan Hafner, Valente, IOSI, Porrati and Nouvelle Bague.
It has a rapidly growing presence in the Middle East as well as in other new markets. Some of the famous Gitanjali Brands are endorsed by renowned celebrities like Shah Rukh Khan, Katrina Kaif, Salman Khan, Kareena Kapoor, Priyanka Chopra, Bipasha Basu and Anushka Sharma to name a few. Some of the best known names in the fashion industry also endorse Gitanjali’s brands. Gitanjali is today not only a jewellery company but an important player in the luxury-lifestyle space.