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Oetker Collection and Guerlain sign exclusive spa partnership
Source: BI-ME , Author: Posted by BI-ME staff
Posted: Mon July 9, 2012 2:11 pm
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INTERNATIONAL. Oetker Collection and Guerlain announced a new exclusive partnership for their future joint development.

Guerlain and Oetker Collection will explore together the opportunity to open Guerlain spas to accompany the development of masterpiece hotels worldwide. Palais Namaskar in Marrakech, the new pearl of the Oetker Collection which opened its doors a few weeks ago, is the first hotel to benefit from this partnership.

For more than 180 years, Guerlain has acquired a refined image of luxury in the perfumery fields all over the world. It has also gained great legitimacy in the spa, beauty and institute activity built on a long experience in the beauty products development and beauty treatments.

The prestigious French brand maintains worldwide a very selective network of Beauty Spas in prime cities such as New York, Tokyo, and in a few resort areas. Palais Namaskar is the latest development.

20 minutes away from vibrant Marrakech medina, commanding more than 12 acres of pristine seclusion, tranquil lakes and inspiring panoramas, 5 stars Palais Namaskar explores new dimensions in hospitality – indulging guests with unrivalled spaciousness, personal freedom and majestic grandeur to create an undeniably unique experience. Inspired and influenced by the essential principles of Feng Shui, every aspect of Le Spa Namaskar revolves around the three fundamentals of purity, energy and balance.

With a philosophy that complements the Spa at Namaskar, Guerlain uses natural raw materials to create precious beauty potions, always driven by one passion: the search for excellence and efficiency.

Like precious jewels, every beautifully crafted jar encases the efficacy and refinement of carefully formulated and delicately perfumed textures, rendering each a true sensory treasure.

Driven by this first success, Guerlain and Oetker Collection open new perspectives for future joint development.

 

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

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