Sorouh's BOUTIK opens first retail outlets in Abu Dhabi
Source: BI-ME , Author: Posted by BI-ME staff
Posted: Thu July 5, 2012 12:40 pm

UAE. BOUTIK, the retail property brand of Sorouh Real Estate, officially opened its first retail outlets at Sun & Sky Towers today, including the first Waitrose Supermarket in Abu Dhabi.

BOUTIK Sun & Sky Towers serves as the main retail centre for residents and office workers on Shams Abu Dhabi including over 1,000 families living in the two towers, and is also expected to attract clientele from other areas of central Abu Dhabi.

Boutik will also offer leading brands such as La Brioche cafe, Yogen Früz Frozen Yogurt, Nail Art salon, and the Macondo cafe experience.

Sorouh’s Retail Director Rajeev Lee said the launch of BOUTIK Sun & Sky Towers is a key milestone in the development of the growing community on Reem Island.

“People have been drawn to the Shams Abu Dhabi development on Reem Island by the modern lifestyle, high quality housing and convenient facilities,” Rajeev said.
“An attractive retail mix plays a very important role in the lifestyle experience, and in the development of a vibrant community. We have been careful in selecting a diverse mix of retail elements that cater to the needs of our residents.”  

BOUTIK Sun & Sky Towers features over 50 shopping outlets, food and beverage offerings, banking services and more. The retail concept is also being rolled out at other Sorouh developments, including al rayyana, and in a new mall in Al Ain.

At al rayyana, a 1,500 unit residential apartment development, BOUTIK will feature 27 retailers. The largest space is occupied by Maybury, a new concept deli-supermarket which will be another first in Abu Dhabi. It will offer a supermarket, delicatessen and restaurant, as well as offering a delivery service that is expected to be popular with a wider pool of residents in Khalifa City.

BOUTIK Al Ain, with over 185 retailers is positioned as the premium shopping destination in the city. Sorouh is developing a strong retail mix in the mall, offering entertainment and leisure with state-of-the-art cinema, dedicated family and kids entertainment centre and multi-cuisine food court. It also includes Carrefour as its hyper-market, health and sports club and top fashion outlets.   
  

About Sorouh Real Estate
Abu Dhabi-based Sorouh Real Estate PJSC is one of the UAE’s leading property companies.

As part of Sorouh’s partnership with the Abu Dhabi Government in its Plan 2030, the Company has been awarded the contract to master plan three investment zones in Abu Dhabi – Lulu Island; Shams Abu Dhabi on Al Reem; and Seih Sdeirah, the site of the alghadeer development.
Established in June 2005 with capital of AED 2.5bn, Sorouh is now one of the largest real estate developers listed on the Abu Dhabi Securities Exchange. 

 

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

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