UAE. Viacom International Media Networks (VIMN) today announces the appointment of digital media company Nervora as its exclusive online ad sales representative for 15 websites across the Middle East and North Africa region.
Nervora will be responsible for ad sales across both the Arabic and English language versions of VIMN’s local MTV website www.mtvme.net, which has grown exponentially since its launch in December 2011, in addition to websites within VIMN’s kids’, youth and entertainment brand portfolio, encompassing Nickelodeon, Comedy Central and VH1, as well as a number of popular gaming websites.
They will oversee the sale and execution of a variety of ad types, including banner ads, rich media ads and videos tailored to the unique content within VIMN’s portfolio.
As the world’s premier youth entertainment brand, MTV recognize their Millennial audience as being far more digitally connected than previous generations and as such place an emphasis on expanding and enriching their online presence. Nervora’s award-winning in-house creative team, Nervora Studios, will bring the expertise and imagination to make captivating and compelling ad concepts.
VIMN’s online audience in the MENA region has grown dramatically in recent years to now encompass millions of unique users monthly across its portfolio of websites. Online platforms are becoming increasingly important in the MENA region, visited by rapidly growing numbers of users who are spending longer periods of time online every day.
Recent research undertaken by Deloitte (April 2012) indicated that 72% of people in Saudi Arabia use the internet for more than three hours per day and that this figure is predicted to grow; online growth predictions are higher than any other media type, set for as much as 4000% between 2007 and 2013 in Egypt alone.
“As our digital and online offerings continue to strengthen across the Middle Eastern region, we need to underpin our platforms with robust commercial foundations. We are ever conscious of diversifying and advancing the ways in which we interface with our audience and are accordingly placing more and more of an emphasis online,” comments Thomas Goller, COO of VIMN South Europe, Middle East & Africa.
“Having worked with some of the world’s most celebrated, premier, digital content publishers, Nervora has been selected as our online ad sales partner due to its strong client base and reputation, corporate ethos and understanding of VIMN’s brands.”
“Having grown up with many of VIMN’s leading brands, including MTV and Nickelodeon, it’s great to be working with them more closely and supporting their expansion across the Middle East. They join our portfolio alongside many of the world’s most prominent publishing brands,” says Shashi Menon, CEO of Nervora.
“Our company philosophies and visions surrounding media and advertising line up well, and we’re excited to connect regional brands with the iconic VIMN portfolio.”
Notes: Nervora will represent VIMN for ad sales across the Middle East region for the following websites:
MTV Middle East (www.mtvme.net)
Comedy Central (http://www.comedycentral.com) Spike (http://www.spike.com)
Rate My Professors (http://www.ratemyprofessors.com) Game Trailers (http://www.gametrailers.com)
Nick Jr. (http://www.nickjr.com)
Parents Connect (http://www.parentsconnect.com) Addicting Games (http://www.addictinggames.com) Shockwave (http://www.shockwave.com)