JORDAN. In light of its continuing quest to bring the most influential international speakers in the areas of planning and strategy execution, SCOPI Academy, the training arm of the strategic center for organization performance improvement, “SCOPI”, hosted for the first time in the MENA region the very distinguished professor Renée Mauborgne, one of the world’s leading authorities in business strategy, innovation and wealth creation in the knowledge economy.

With wide participation from local and Arab business audience, Professor Mauborgne introduced the key concepts, tools, and frameworks behind Blue Ocean Strategy (BOS) and explained how companies can apply these ideas to break away from the competition and create their own blue ocean.

The Symposium, which was held under the patronage of H.E. Minister of Planning and International Cooperation, Dr. Jafar Hassan, aimed at helping companies act systematically to achieve strategic transformation, apply the BOS frameworks and tools to create value innovation, learn from case studies of successful implementation of the BOS, and identify the patterns for creating new market opportunities.

Professor Mauborgne is ranked as one of the ten most influential business thinkers in the world by “Thinkers 50”, the co-author of the international bestseller, Blue Ocean Strategy, and co-director of the INSEAD Blue Ocean Strategy Institute. Mauborgne has received a number of prestigious awards for her contributions to business thought leadership and has been widely praised in the international business media.

Her Book “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” (Chan Kim, co-author), is an international bestseller that has sold over two million copies and is being published in 42 languages, breaking Harvard Business Press’s historical record of most foreign language translations ever achieved.

For his part, SCOPI Academy’s Chairman of the Board of Directors, Nidal Bitar, said: “This symposium draws its importance from the conformity of its discussions with features of the current economic fray as companies are engaged in head-to-head competition while the local, regional, and international markets are suffering from severe recession. The Blue Ocean Strategy is intended to prompt companies transform from a ‘market competing’ strategy to ‘market creating’ strategy.”

“Resorting to Professor Mauborgne’s experience, we aspire through this symposium to assist local and regional companies to formulate and execute business strategies using Blue Ocean Strategy tools and frameworks to break out of the ‘red oceans’ and make the competition irrelevant,” Mr. Bitar added.

The remarkable contribution of the 200 participants from Jordan, KSA, UAE, Egypt, Lebanon, and Sudan, comprising of strategy experts, decision makers, CEOs, entrepreneurs and startups owners made the BOS symposium a huge success and a robust foundation for the future value innovation in the MENA region.

About SCOPI Academy 
The Strategic Center Academy (SCOPI Academy) focuses on offering professional training programs specialized in promoting the spirit of entrepreneurship, creativity and leadership among youth in the Arab world and taking their skills along with their capabilities to the next level to bring down unemployment rates and help in job creation in the region.

In addition, SCOPI Academy partners with decision makers as well as key people in organizations willing to achieve competitive results besides measurable performance through knowledge transfer activities and building internal capacity of their workforce. Being the exclusive national representative of the European Business Competence Licence (EBC*L) in Jordan, the Academy grants the reputable EBCL certified Manager Certificate in the Kingdom.

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