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63.6% of Lebanese smartphone users use applications
Source: BI-ME , Author: Posted by BI-ME staff
Posted: Tue June 12, 2012 12:07 pm



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LEBANON. A new Arab Advisors Group’s survey of cellular users in the Lebanon reveals insightful details on the smartphones adoption and usage patterns.

The survey also probed general cellular usage habits, smartphones awareness in addition to tablets availability among cellular users in Lebanon. Lebanon smartphone survey follows the four smartphone survey reports concluded in Jordan, UAE, Saudi Arabia and Kuwait. 

The Arab Advisors Group concluded a ground breaking survey of cellular users in Lebanon probing smartphones adoption and usage. The survey revealed that 37.1% of the total cellular handsets in Lebanon are smartphones. The majority of smartphone users who use applications prefer them in the English language.

A new major cellular phone survey of cellular users in Lebanon was conducted by the Arab Advisors Group during March and April of 2012. The survey report, “Lebanon Smartphone Survey 2012” was released on May 30, 2012. The survey covered general cellular usage habits; smartphone adoption and usage patterns; smartphone awareness, cellular handset brands and models in addition to tablets availability among respondents. The report has 53 pages and 63 exhibits.

Respondents were randomly called through a randomly generated table of cellular phone numbers for each of the two cellular operators in Lebanon: MTC Touch and Alfa. The survey results encompass answers from 750 cellular users that passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group’s team. The survey yields a confidence level of 99% with a margin of error of less than 5%.

This survey report can be purchased from the Arab Advisors Group for only US$ 1,750 for subscribers to Arab Advisors Groups Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 2,250.

The Arab Advisors Group conducted four other similar surveys in Jordan, UAE, Saudi Arabia and Kuwait. Order the five surveys of Jordan, UAE, Saudi Arabia, Kuwait and Lebanon and receive a 30% discount with a package price for the five reports at US$ 6,125 (US$ 1,225 per report) for subscribers and US$ 7,875 (US$ 1,575 per report) for non-subscribers.

An investment in this report will count towards attending Arab Advisors’ “The 2nd Smart Handheld Summit 2012” on November 26 & 27, 2012 at The Address Dubai Marina Hotel in Dubai - UAE. Telecom and Media operators can send up to 2 delegates to attend at no charge. Press members can also attend at no charge.

More information on The 2nd Smart Handheld Summit 2012 conference can be viewed on: http://www.arabadvisors.com/SmartHandheld/schedule.htm

“When respondents were asked about their cellular handset brands, Nokia was in the lead. Moreover, amongst households that use tablets, Apple’s iPad was the leader.” Ms. Noura Abdulhadi, Arab Advisors Project Manager, commented.

The Arab Advisors Group divided the survey questionnaire into seven main sections:

• General information on respondents
• General cellular usage habits
• Cellular handset brands
• Smartphones adoption and usage patterns
• Smartphones awareness
• Tablets availability
• Detailed analysis of cellular handset models


The Arab Advisors Group’s team of analysts in the region has produced close to 3,000 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom).

To date, Arab Advisors Group has served 665 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm

 

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