The world's most expensive billboard showcased in Dubai
Source: BI-ME , Author: Posted by Bi-ME staff
Posted: Mon June 11, 2012 7:13 pm

UAE. Skydive Dubai, the world's premiere skydiving center, in association with Go Fast, a global energy brand,  recently showcased the world's most expensive billboard located in Downtown Dubai.

In what is deemed to be the most expensive billboard, Skydive Dubai and Go Fast have utilized a Jet Pack to create the interactive billboard.

The billboard involves a man with a Jet Pack, initially hidden within the billboard, to emerge from the billboard and fly around it for approximately 20-30 seconds, before landing back on the billboard. If the Jet Pack act for the billboard were to continue for a month, it would cost approximately US$1.3 billion.

The billboard is strategically positioned at the entrance of the stunning Burj Khalifa, the world's tallest building. Located in one of the most premier destinations in the world, Downtown Dubai, billed as 'The Centre of Now,' the Go Fast billboard by Skydive Dubai has created a new landmark for Dubai.

Commenting on the Skydive Dubai's association with Go Fast for the billboard, Mr. Nasser Al Neyadi, Chairman of Skydive Dubai, said: "This is an epic moment, and we are very proud to be part of it. This initiative is another example showcasing Dubai as a world leader in innovation and technology.

The billboard came into being with a simple idea that has transformed into an exceptional event to attract a global audience. Our gratitude to our partners, Go Fast and Emaar Properties, without whose support, this would not have been possible."

"Skydive Dubai would like to acknowledge that the creation of such a monumental dropzone would not be possible without the support and extraordinary vision of His Highness Sheikh Hamdan bin Mohammed bin Rashid al Maktoum, Chairman of the Dubai Executive Council and President of the Dubai Sports Council."

Skydive Dubai is supported by Emaar Properties PJSC, the global property developer of iconic projects, and the provider of premier lifestyles. Emaar has been shaping landscapes and lives in the Emirate since its inception in 1997, creating value-added, master-planned communities that meet the full spectrum of lifestyle needs.

Downtown Dubai is the flagship mega-development of Emaar, and features iconic developments including Burj Khalifa, The Dubai Mall and The Dubai Fountain, in addition to homes, commercial offices and leisure attractions.

Mr. Troy Widgery, CEO of Go Fast, commented on the event, saying, "We are very happy to be in Dubai. During our first visit two years ago, the city left us mesmerized. Its people and the culture here is amazing. We were immediately convinced to bring Go Fast to the UAE and have introduced the Go Fast Halal Energy Formula, the first of its kind in the world, developed especially for this region. We are certain that the brand will be received very well here. We are grateful for the support of Skydive Dubai for our venture in this part of the world. With this billboard, we want the people to know that we will be here soon."

The seconds of flight time for the billboard in Downtown Dubai would cost a minimum of USD 500 per second. If the number of seconds in a month (60 seconds x 60 minutes x 24hours x 30 days = 2,592,000 seconds) is multiplied by USD 500, the total amounts to approximately USD 1.3 Billion for the month long fly time for the billboard.

Skydive Dubai is an all-turbine drop zone, offering safe, professional and fun skydiving experience over the breathtaking Dubai skylines. Skydive Dubai caters to skydivers of all experience levels from the first time tandem jumpers to fun jumpers and experienced skydivers.

Go Fast is an independent, authentic, lifestyle brand. Based out of Denver, Colorado, Go Fast was established in 1996 to support the lifestyle of extreme sports enthusiasts. The world-recognized brand is known for the Go Fast Energy Drinks, Go Fast Energy Gum, Go Fast Gear, & and everything that Goes Fast!

For the video clip, please click http://www.youtube.com/watch?v=-ptr5gyLwq8.   

 

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

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