More digital awareness required
Source: MCC Arabia , Author: Salem Al Enzi
Posted: Mon June 11, 2012 12:03 pm



Run MS Office Pro
2010 on latest Win7
Ultimate OS to
increase your
business confidence




Buy HP Pavilion
 laptop with Corsair
DDR3 RAM for
superb performance




Need a personal loan
in Dubai? Contact
Citibank UAE for all
of your banking needs

SAUDI ARABIA. With fast evolving technological advancements which have trapped us and had a definite impact on many aspects of our everyday lives, people have become less dependent on traditional means used in promoting awareness on issues related to the economic, social, educational, medical, and other fields. 

We all have now come to realize the importance of written, audio, and visual media and the great role it plays in making information available for all age groups across different societies. However, the extent to which technological advances are involved in communication and public awareness campaigns is quite small when compared to their huge potential. 

For most of us, the uptake of state-of-the-art smart devices consistently ranks as a top priority, given that such e-application supporting gadgets are becoming increasingly widespread in our societies.

Unfortunately, the use of these applications in the Arab world has been mostly confined to entertainment-related domains, and no serious efforts have been made to optimize technologies in awareness-raising programs that serve the human infrastructure in societies. 

On the other hand, smartphone softwares can be adapted by the companies working in the field, making them an optimal environment for formulating applications targeted to diverse age groups and able to function as a more efficient, changeable substitute for conventional means used in public awareness campaigns. 

What’s more, these applications are characterized by being user-friendly and cost-effective, given the incredible role and impact these techniques play in advancing awareness among a wide range of people.     

Bearing these features in mind, companies and organizations are prompted to conduct community awareness programs while keeping pace with current and emerging technology trends and taking into consideration the changing needs of the present generation.

As smartphones are riding a wave of popularity and application development companies are quickly spreading in the region, there should be no room for lame excuses for not taking the initiative and starting electronic public awareness campaigns.

Note: Salem Al Enzi is General Manager at MCC Arabia.

 

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

date:Posted: May 23, 2013
UAE. Stock market indices racing ahead but GDP figures do not support the euphoria and commodity outflows fuel the rally; Is there too much liquidity in the banking system?
date:Posted: May 23, 2013
UAE. While new orders continued to rise sharply, the rate of increase eased to the slowest in a year. Meanwhile, employment levels rose at the fastest pace in two years.
date:Posted: May 22, 2013
iNTERNATIONAL. Control over Homs will enable al Assad to rapidly move forces from the north to the south to meet emerging rebel threats. It will also provide a key avenue of retreat to the Alawite coast in the event that he needs to flee Damascus.
UAE. "There is a substantial amount of debt that is coming due in the next few years, and it will be important to manage pro-actively that process. Information and communication with potential market participants will be a key part of this."



Wide selection of craft tools and coloured pencils will give more options to your creative side


Doing business in the Middle East? Your starting point is GulfTradeHolding, the Middle East Business Directory