More digital awareness required
Source: MCC Arabia , Author: Salem Al Enzi
Posted: Mon June 11, 2012 12:03 pm
china wholesale market

Free shipping
evening dresses

SAUDI ARABIA. With fast evolving technological advancements which have trapped us and had a definite impact on many aspects of our everyday lives, people have become less dependent on traditional means used in promoting awareness on issues related to the economic, social, educational, medical, and other fields. 

We all have now come to realize the importance of written, audio, and visual media and the great role it plays in making information available for all age groups across different societies. However, the extent to which technological advances are involved in communication and public awareness campaigns is quite small when compared to their huge potential. 

For most of us, the uptake of state-of-the-art smart devices consistently ranks as a top priority, given that such e-application supporting gadgets are becoming increasingly widespread in our societies.

Unfortunately, the use of these applications in the Arab world has been mostly confined to entertainment-related domains, and no serious efforts have been made to optimize technologies in awareness-raising programs that serve the human infrastructure in societies. 

On the other hand, smartphone softwares can be adapted by the companies working in the field, making them an optimal environment for formulating applications targeted to diverse age groups and able to function as a more efficient, changeable substitute for conventional means used in public awareness campaigns. 

What’s more, these applications are characterized by being user-friendly and cost-effective, given the incredible role and impact these techniques play in advancing awareness among a wide range of people.     

Bearing these features in mind, companies and organizations are prompted to conduct community awareness programs while keeping pace with current and emerging technology trends and taking into consideration the changing needs of the present generation.

As smartphones are riding a wave of popularity and application development companies are quickly spreading in the region, there should be no room for lame excuses for not taking the initiative and starting electronic public awareness campaigns.

Note: Salem Al Enzi is General Manager at MCC Arabia.



date:Posted: October 10, 2015
INTERNATIONAL. Peace is becoming ever more elusive as both sides continue to hold onto what appear to be irreconcilable positions when in fact Israeli-Palestinian coexistence is here to stay.
date:Posted: October 10, 2015
INTERNATIONAL. The continued Russian military offensive compounds the already dire geopolitical and humanitarian crisis in and around Syria.
date:Posted: October 10, 2015
SAUDI ARABIA. Expected to be implemented on 18 October 2015; The amendments will require employers to review and update their contracts of employment and company policies.
UAE. Abu Dhabi Commercial Bank earns top ten place in first UAE MBLM Brand Intimacy Report; Lexus, Samsung and Mercedes are among the other highest ranked brands; The study is one of the most comprehensive ratings of brands based on emotion.