More digital awareness required
Source: MCC Arabia , Author: Salem Al Enzi
Posted: Mon June 11, 2012 12:03 pm

SAUDI ARABIA. With fast evolving technological advancements which have trapped us and had a definite impact on many aspects of our everyday lives, people have become less dependent on traditional means used in promoting awareness on issues related to the economic, social, educational, medical, and other fields. 

We all have now come to realize the importance of written, audio, and visual media and the great role it plays in making information available for all age groups across different societies. However, the extent to which technological advances are involved in communication and public awareness campaigns is quite small when compared to their huge potential. 

For most of us, the uptake of state-of-the-art smart devices consistently ranks as a top priority, given that such e-application supporting gadgets are becoming increasingly widespread in our societies.

Unfortunately, the use of these applications in the Arab world has been mostly confined to entertainment-related domains, and no serious efforts have been made to optimize technologies in awareness-raising programs that serve the human infrastructure in societies. 

On the other hand, smartphone softwares can be adapted by the companies working in the field, making them an optimal environment for formulating applications targeted to diverse age groups and able to function as a more efficient, changeable substitute for conventional means used in public awareness campaigns. 

What’s more, these applications are characterized by being user-friendly and cost-effective, given the incredible role and impact these techniques play in advancing awareness among a wide range of people.     

Bearing these features in mind, companies and organizations are prompted to conduct community awareness programs while keeping pace with current and emerging technology trends and taking into consideration the changing needs of the present generation.

As smartphones are riding a wave of popularity and application development companies are quickly spreading in the region, there should be no room for lame excuses for not taking the initiative and starting electronic public awareness campaigns.

Note: Salem Al Enzi is General Manager at MCC Arabia.

 

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

date:Posted: August 26, 2014
INTERNATIONAL. Is it time to stop thinking about stabilizing Syria and Iraq and start thinking of a new dynamic outside of the artificial states that no longer function? To do this, we need to go back to Lebanon, the first state that disintegrated and the first place where clans took control of their own destiny.
date:Posted: August 25, 2014
INTERNATIONAL. Commodities have been generally flat on the week as a rise in industrial metals was offset by losses across other sectors such as metals and grains.
date:Posted: August 25, 2014
UAE. With its oil wealth, population growth and strong demand for industrial and consumer goods, the MENA region is an attractive market. There are, however, potential pitfalls in doing business, particularly when it comes to appointing local agents to distribute products in the region.
SAUDI ARABIA. Strong demand fundamentals combined with increased public and private sector spending pushed up the average sales price; Momentum expected to continue as Riyadh attracts and promotes investment in industrial and supporting logistics facilities.
dhgate