BAHRAIN. Saar Central, Capivest’s luxury residential development in the Kingdom, has signed a strategic marketing services agreement with Vahid Associates Brand Futurists (VABF), the region’s award-winning brand master planners.
Under this agreement, Saar Central’s senior management team will work closely with VABF Founder and Chief Brand Futurist, Vahid Mehrinfar, and his senior team to develop an integrated marketing strategy that will help promote Saar Central in the wake of new market realities.
Nader Al-Qassab, Managing Director at Saar Central, said, “By partnering with Vahid Associates, we are taking the necessary steps towards creating greater engagement with potential homeowners looking to invest in a superior real estate product. With the gradual resurgence of business in Bahrain, it’s ever more important for us to convey the value Saar Central offers existing residents and home buyers.”
“Saar Central’s participation in BAPDEX is the first of many initiatives we will be embarking upon in the upcoming months,” added Al-Qassab.
Vahid Mehrinfar commented, “We have been given the responsibility to communicate that Saar Central is a sound investment opportunity and a great place to live. With quality design, a well-known neighborhood and excellent facilities, this project represents a logical choice for anyone looking to take advantage of the current buyer’s market before prices appreciate.”
A 65,000 square meter complex, Saar Central offers 82 luxury and ultra-luxury villas with state of the art facilities. Located in Saar, one of the island’s prestigious uptown neighborhoods, Saar Central offers homeowners and tenants four to five bedroom villas.
Bahrain Property Developers Association is hosting its first property development exhibition in Bahrain (BAPDEX 2012) at the Seef Mall from 24 to 30 May 2012.