Etisalat launches new LTE offerings at the LTE MENA 2012
Source: BI-ME , Author: Posted by BI-ME staff
Posted: Sun May 6, 2012 12:03 am

UAE. Etisalat announced new LTE service packages at LTE MENA 2012 (Dubai), the region’s first and only conference on LTE – the fourth generation (4G) wireless technology.

As the Strategic Operator Partner of the event, Etisalat’s participation featured top management key note speeches and the launch of value-packed LTE USB modem offers.

Etisalat has extended the LTE service offering by making the LTE-compatible USB modems available to customers subscribing to My DataPlan ‘Plus’, ‘Extra’ or ‘Ultra’ pack bundles.

Customers can choose and enjoy the LTE super-speed of up to 100Mbps for FREE or for competitive monthly rentals on any My DataPlan pack, subscribed on a six or 12 months contract.

For a limited time, customers can also buy the standalone LTE USB modem at AED599, enjoying a 25% discount from AED799 offered at launch in December 2011.

Based on customer’s data requirements, My DataPlans offer the most competitive data bundles, including the ‘Ultra’ pack which provides the UAE’s largest data allowance of 20GB. In addition, customers get free hours of unlimited Internet usage and downloading from midnight to 3 am every day on every pack.

Customers can subscribe to My DataPlan packs or buy the LTE USB modems from any Etisalat Business Center or Outlet across the UAE.

Speaking on the first day of the LTE MENA event, Etisalat’s Senior Vice President for Mobile Networks at Etisalat, highlighted during his interview session, “Etisalat’s LTE network is capable of providing customers with a transformational mobile broadband experience. Starting with value-packed offerings on the LTE USB modems, Etisalat is working its way up to provide customers with more LTE devices, such as tablets and voice enabled smartphones, by the third or fourth quarter of this year. Customers will soon be able to enjoy more devices and services options on our network.”

On mobile trends in the industry impacting the network, Dr. Muneer Zuhdi, Senior Director of Technology Strategy at Etisalat, stressed on the importance of having a good fixed network as a pre-requisite to having a good mobile network.

Dr. Zuhdi elaborated on some of the features in LTE and LTE-Advanced, and the importance of taking an end-to-end view to provide customers an excellent quality of experience. Dr. Zuhdi concluded his talk by remarking that the investments Etisalat has made in the fiber network, coupled with the ongoing deployment of LTE, will place Etisalat in a very strong position to continue to offer differentiated services and superior customer experience.

At the event, Dr. Mohamed Nadder, Director Mobile Network capacity planning at Etisalat, highlighted during his presentation and panel discussion, the latest industry standards and technology trends for carrying voice over the new LTE radio environment. He discussed new methods of ensuring superior speech qualities on LTE network, over the existing 2G and 3G legacy systems utilizing voice over IP technology.”

For more information on LTE and data plans, please visit www.etisalat.ae

 

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