OMAN. The decision in late 2011 by the Arab League’s Tourism Ministers to award Muscat as Arab Tourism Capital 2012 has led to a calendar of hallmark events and valued-added offers for visitors to the Sultanate, in an effort to entice visitors.
The recognition coincides with The National Geographic and Lonely Planet nominations of Muscat and Oman as must-see destinations in 2012.
Her Excellency Maitha Al Mahrouqi said, “In support of Muscat’s nomination, the Government of Oman has taken the initiative of introducing discounted tourism visas. In addition, major hotels and Oman’s national carrier, Oman Air, have joined forces to launch a value-based stopover campaign – 1 Free night in Oman ~ your Muscat 2012 invitation.”
The Ministry of Tourism is pitching its Muscat 2012 campaign at Oman Air’s international transit passengers and the GCC short-break market in particular. The campaign includes stopover offers and is complemented by a year-round calendar of cultural and sporting hallmark events and value offers to attract visitors.
The event calendar also features the World Cup qualifier between Oman and Australia on June 8 in Muscat, with a weekend package to the game being sold through Oman Air Holiday offices in the GCC. The Ministry is promoting the event directly to Australian business groups in the Gulf.
The World Cup qualifier will be closely followed by the 2012 Salalah Tourism Festival from 21 June to 18 July. The Ministry sees the 2012 Festival and the Khareef, running until September, as the best time to escape summer’s heat and enjoy family time. Oman Air operates daily Boeing B737 services between Dubai and Salalah.
“The 1 Free Night in Oman ~ your Muscat 2012 invitation* is a value-based tactical campaign that we hope will be attractive to first and seasoned long-haul travelers that have not tasted Oman. Our resorts and hotels are extending the campaign their full support,” concluded Her Excellency Maitha Al Mahrouqi.
For more information about the Ministry of Tourism, please visit www.omantourism.gov.om
For more information about Muscat 2012, please visit www.muscat2012.om
For more information about Oman Convention and Exhibition Centre, plese visit www.omanconvention.com
1 Free Night in Oman* campaign: http://holidays.omanair.com/wy/oman-air-holidays/oman-stopover