Sorouh launches BOUTIK retail property brand
Source: BI-ME , Author: Posted by BI-ME staff
Posted: Sun April 22, 2012 9:17 pm

UAE.  Abu Dhabi developer Sorouh Real Estate has today launched its retail property brand “BOUTIK”, enhancing the lifestyle experience at its major developments.

The BOUTIK brand brings a range of retail space, including a mall in Al Ain and centres at Sorouh’s Sun and Sky Towers, The Gate Towers, al rayyana and alghadeer developments.

From June, the first BOUTIK-branded space will open in Sun and Sky Towers, with Waitrose as the anchor tenant. In the second half of this year, Sorouh will open BOUTIK Al Ain – a grade-A shopping mall centrally located in the city of Al Ain, which will house a Carrefour hypermarket. The other BOUTIK retail centres will open as residential developments are completed and handed over to customers.

Retailers are already starting to set up at BOUTIK’s two floors at Sun and Sky Towers, with over 13,000 sq m of space containing a large food and beverage component, as well as services such as banking, hairdressers and a spa. Leading British supermarket operator Waitrose will open its first stand-alone Abu Dhabi outlet on the site.

At al rayyana, a 1,500 unit residential development, BOUTIK will feature 27 retailers. The largest space is taken by Maybury, a retailer which is expanding after success in Dubai. It will offer a supermarket, delicatessen and restaurant, as well as offering a delivery service that is expected to be popular with a wider pool of residents in Khalifa City.

BOUTIK Al Ain, with a gross floor area of nearly 85,000 sq m, is positioned as the premium shopping destination in the city. Sorouh is developing a strong retail mix in the mall, including government services, leisure and gym facilities, as well as top fashion outlets.     

Abubaker Seddiq Al Khouri, Managing Director, Sorouh, said: “The retail component is vital when you are developing new and modern communities as they greatly enhance the lifestyle experience. BOUTIK is the culmination of over five years of retail concept planning to ensure that our customers get what they are looking for.”
He added;

“We’ve been patient and careful in selecting the right mix of retailers at each BOUTIK location, taking into account the needs and tastes of residents, to ensure both convenience and high quality. The BOUTIK brand will be used across our residential portfolio.” 

About Sorouh Real Estate PJSC
Abu Dhabi-based Sorouh Real Estate PJSC is one of the UAE’s leading property companies.
As part of Sorouh’s partnership with the Abu Dhabi Government in its Plan 2030, the Company has been awarded the contract to master plan three investment zones in Abu Dhabi – Lulu Island; Shams Abu Dhabi on Al Reem; and Seih Sdeirah, the site of the alghadeer development.
Established in June 2005 with capital of AED 2.5bn, Sorouh is now one of the largest real estate developers listed on the Abu Dhabi Securities Exchange.


BOUTIK is the brand of the retail division of Sorouh. Sorouh’s leasing strategy aims to attract and retain quality retailers, ensuring the retail mix in each mall meets the needs of the customers and communities they serve. The retail team works with retailers to accommodate their specific requirements and unlock the retail outlets’ potential.
BOUTIK Sun & Sky Towers is set in Shams Abu Dhabi, the exciting new cosmopolitan hub of Al Reem Island. With total of 1,155 residential units that tenants have already begun to occupy, along with the 3,533 units of the upcoming Gate Towers, it features 811,713 sq ft of commercial space that will offer the residents every convenience they need in order to lead a stylish life.
• Project type is Community Retail Mall
• Gross Leasable Area of 13,416 sq m/ 144,408 sq ft.
• 50 retail shop, 500 Car Parking
• BOUTIK opening in 2012

BOUTIK Al Ain is a new multi-level mall at the heart of Al Ain. Combining the latest in designer style with the warmth of a traditional welcome, Boutik Al Ain is rich with Arabian Architectural influences.
• Project type is Retail Mall
• Site area is 25,081 sq m / 1,406,245 sq ft;
• Built up area – 130,643 sq m / 1,406,245 sq ft;
• Gross Floor Area (GFA) 84,193 sq m/ 906,249 sq ft
• Gross Leasable Area (GLA) 47,421 sq m / 510,444 sq ft
• Retail Categories: Fashion, Lifestyle, home, electronics, F&B / Entertainment Precinct.
• 185 retail shops, 1200 Car Parking
• BOUTIK opening in 2012

BOUTIK al rayyana a mid-rise residential development that will contribute to Sorouh’s growing rental portfolio. Al Rayyana is a multi-family apartment development designed for the upper-middle income category. Residents will enjoy a selection of retail outlets and a unique community centre. Al rayyana is located in close proximity to Al RAha beach and the Abu Dhabi airport, and is just 7 minutes away from the city centre.
• Located next to the Abu Dhabi Golf Club
• Apartment unit type with modern housing lifestyle
• Property usage community and residential
• Built up area of 333,000 sq m with total number of 1,537 apartments.
• Retail type is neighbourhood retail
• Gross leasable area of 3,000 sq m / 32,292 sq ft
• BOUTIK opening in 2012

BOUTIK alghadeer a strategically located mixed-use development that is equidistant to Abu Dhabi, Al Ain and Dubai, alghadeer offers villas, townhouses, terrace apartments and apartments alongside commercial and retail space. A dedicated business park will provide unparralledled facilities while community areas will ensure that residents enjoy a modern, urban lifestyle with exceptional leisure and recreation amenities.
• Located in Seih Sdeirah, boarder of Abu Dhabi and Dubai
• It has apartment, terraced apartments, townhouses and villas as unit type
• Urban modern lifestyle
• Community, residential property usage
• Built up area of 257,468 sq m
• Plot are of 643,246 sq m
• Total number of apartments 2,132 (Villas &townhouse-672 & apartments-1,460)
• Completion date is by end of 2012
• Retail type – Neighbourhood retail
• Gross leasable area of approximately 2,865 sq m / 30,000 sq ft
• BOUTIK opening in 2012

BOUTIK Gate Towers Located in the Shams Abu Dhabi development on Al Reem Island, Gate Towers is a mixed-use development comprising six towers (including The Gate and The Arc) and a retail and leisure podium – an additional retail offering that links directly to Boutik Sun and Sky. In 2009, the development was awarded Best International High Rise Development Abu Dhabi by CNBC’s Arabia Property Awards.
• Four residential Towers with built up area of 7,691,286 sq m,
• 3,533 apartments
• Community retail mall
• Gross leasable area of 10,881 sq m / 117,172 sq ft;
• BOUTIK opening in 2013



date:Posted: June 22, 2018
Bain & Company's spring luxury update highlights four trends shaping the personal luxury goods market in 2018 and beyond.
date:Posted: June 21, 2018
INTERNATIONAL. Private sector can be an important partner in meeting US$320 billion in oil and gas investment, Crescent Petroleum CEO tells OPEC seminar.
date:Posted: June 18, 2018
UAE. 24% of Middle Eastern entrepreneurs are motivated by social impact and view it as their top priority as a business owner; 66% are undertaking angel investing.