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What makes women most satisfied...?
Source: BI-ME , Author: Posted by BI-ME staff
Posted: Sun March 4, 2012 2:08 pm

UAE. In contrast to today’s busy and hectic lifestyles, a new survey from Reebok has found that the level of satisfaction amongst European women is surprisingly high – and it seems it’s the small things in life such as laughing with friends (74%) and having fresh sheets on the bed (65%) which guarantee satisfaction!

The Reebok Satisfaction Survey, released in January, also revealed that a great sex life (65%) and feeling healthy (71%) and fit (71%) is at the heart of what really makes women feel most satisfied. 

The Satisfaction campaign is supported by several high-profile Reebok EasyTone ambassadors, including Hollywood actress Eva Mendes and world-famous model Helena Christensen.  They will be joined in the campaign by other famous fans of EasyTone, who have all collaborated with Reebok and leading celebrity photographer Rankin to feature in a series of Satisfaction images and short films.

Over 3,000 women from multiple European markets (UK, Germany, France, Russia, Spain and Italy) were questioned over a period of two weeks for the Reebok Satisfaction Survey, which examined levels of satisfaction and the key drivers of satisfaction for European women.

Results of the survey found that women take more satisfaction from simple pleasures than a lavish lifestyle; having a clean house (65%), listening to music  (58%) and receiving flowers (59%) were all found to be more satisfying than receiving an expensive piece of jewellery (39%) or having a string of parties to go to (27%).

When questioned on body image, 66% of women revealed that they think that having a fit body is important. The women surveyed said that they would prefer to have a small bum (80%) than a big bum (20%), a flat stomach (64%) as opposed to bigger breasts (32%). Walking was found to be the most popular form of exercise (19%), ahead of swimming (17%), dance classes (11%) and running (7%).

For Eva Mendes, working out and looking good is at the top of the list of her ultimate notions of satisfaction, "What I like about exercise and keeping in shape is the feeling of satisfaction that it gives you. Knowing that you are looking after your body and mind, keeping healthy and looking your best is a great feeling. I've been wearing the Reebok EasyTone since it launched and I love them!"

Helena Christensen finds personal satisfaction in the simple things in life including hanging out with her son, helping him with his maths homework, reading a good book, travelling, photography, collecting antiques, watching the sun set over the ocean, and eating - balancing her love for food with a genuine love of working out to stay in enviable shape.

"I travel a lot with my work, so spending time with my family and friend’s is important to me.  It's interesting to see that I'm not alone - 64% of women questioned in the Reebok Satisfaction Survey feel most satisfied when they're simply spending time with family."

“We’ve always had such overwhelmingly positive feedback from women about how much they love their EasyTone shoes so we know what a fantastic product it is,” said Martina Jahrbacher, Head of Women’s Sport, Reebok. “Wearing EasyTone in conjunction with a regular fitness regime is a great way for women to get a little extra from their everyday walking activities while looking stylish in the feminine and fashionable colorways and silhouettes.”

Follow the campaign on Twitter @reebok #satisfying #easytone

And also on Facebook

About the Reebok Satisfaction Survey

The Reebok Satisfaction Survey took place over the course of two weeks in January 2012. The quantitative online survey took place in five European markets: UK, Germany, France, Russia, Italy and Spain and a sample size of at least 500 women per market was taken. A total of 3,043 women aged between 18-39 took part in the study. The audience was representative on region, income and employment within each market.

How does EasyTone Technology Work?

Developed by Reebok’s advanced concepts team, the EasyTone products features built-in balance pods with Moving Air Technology™, which transfer air in response to your stride and create micro-instability with every step.  The EasyTone technology is designed to provide a less stable platform than traditional athletic shoes, while remaining extremely comfortable.

 About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.

For more information, visit Reebok at



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