You are hereHome CategoriesLebanon
Leo Burnett MENA wins 'Network of the Year'
Source: BI-ME , Author: Posted by BI-ME staff
Posted: Thu March 1, 2012 4:43 pm
china wholesale market

UAE. Leo Burnett MENA, the humankind agency whose insightful creative concepts have always delivered great advertising to the world, was recognized for their efforts at the 7th annual MENA Cristal Festival.

The MENA Cristal event, which brings together significant figures from the advertising, production and media worlds, is not just an award ceremony that recognizes the accomplishments of the region, but also an engaging conference and networking platform for the communications industry.

Leo Burnett MENA is a part of the global Leo Burnett Agency network, with offices in Dubai, Beirut, Cairo, Riyad, Jeddah, Doha, Kuwait, Casablanca and Amman, Erbil and Suleimaniya.

Overall, the Leo Burnett MENA network, which was named Network of the Year at the Cristal, was awarded 7 Grands Prix, 17 Gold, 9 Silver and 23 Bronze, taking home a total of 56 awards. Five different offices contributed to the network’s win, representing multinational, regional and local brands.

The Beirut office was named Agency of the Year, and was awarded 5 Grands Prix (including the Advertisers’ Grand Prix) 10 Gold, 2 Silver and 11 Bronze. The Dubai office was ranked third, and Leo Burnett Cairo claimed the fourth spot amongst the best agencies in the region.

“We are both humbled and proud by the awards won at the Festival, as it is a direct reflection of the hard work and passion that is put into everything we do,” said Raja Trad, the CEO of Leo Burnett MENA.

“I take exceptional pleasure in seeing how five offices contributed to our collective recognition, which testifies to our united strengths and wide scope of talent. We look forward to delivering the highest levels of communication and human engagement for all brands for many more years to
come.”

“This comes as a result of a commitment made by the people at Leo Burnett MENA, who put their best creative efforts in their regular work, on regular briefs, integrating their ideas and innovating the channels, in order to better engage with the people who live, feel and think, in Beirut, in Dubai, in Cairo, in Doha and in Saudi Arabia”, added CCO of Leo Burnett MENA, Bechara Mouzannar.

“The fact that we won awards in most of the categories, from six different juries, winning 7 Grands Prix (out of the 8 awarded) reassures us of our creative strategy, encouraging us to always try to push further the borders of communication in the region.”

 

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

date:Posted: January 29, 2015
UAE. World's largest wealth manager says price is likely to recover to US$67-US$72 by the end of 2015; Report published ahead of UBS's CIO roadshow to the Middle East next month.
date:Posted: January 28, 2015
UAE. opportunity for Gulf retailers with shoppers more willing to share personal information in exchange for rewards; 67% willing to share their data, second only to India.
date:Posted: January 28, 2015
UAE. Following two years of 25% annual growth, average prime residential prices have remained flat for the first time since Q1 2013.
dhgate