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Cognos strengthens operations in the Middle East
Source: BI-ME , Author: Trevor Lloyd-Jones
Posted: Tue February 8, 2005 12:00 am
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UAE. Cognos, the world leader in business intelligence and corporate performance management (CPM) has opened an office in Dubai Internet City.

The office serves as headquarters for the group's sales and operations in the fast-growing Middle East market, targeting companies native to the Middle East as well as multi-national organisations with operations in the country.

The Cognos team, now based in Dubai, is already well-proven, having serviced the region for several years while based in the UK. Over 100 customers already use Cognos software in the Middle East, including Mashreq Bank, Dubai Bank, Riyadh Bank, the regional retailer Alshaya (Kuwait), Nissan Middle East, Nestle Middle East, Citibank UAE, Al Homaizi Foodstuff Company and Petrofac.

Cognos helps companies improve the speed and quality of the reporting and analysis process, reduce the planning and budgeting cycle and give managers insight into the performance of the business. This allows managers to swiftly react and anticipate changes that can help them gain competitive advantage in the market.

"The Middle East region has a great deal of potential," said Ad Voogt, Senior Vice President of Cognos EMEA. "The nature of the business we are doing here is becoming more sophisticated and strategic to our growing customer base. We're confident that our new dedicated local presence will underpin our commitment to customers and business partners alike."



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