UAE. CNN International has promoted Rani R. Raad from his regional management role to an expanded, global remit as he moves from Senior Vice President of CNN International Ad Sales EMEA, to the newly created position of Senior Vice President & Managing Director CNN International Ad Sales and Business Development.
In the new role, effective immediately, Raad will work with the regional sales heads to develop a global commercial strategy, aimed at continuing to grow the CNN client portfolio through executional excellence, ROI and personal, highly bespoke client care.
Additionally, Raad will drive collaboration with colleagues in CNN’s editorial, digital and business development teams to develop new growth opportunities across all parts of the CNN family of businesses.
He will also continue to oversee the award-winning production arm Turner Commercial Productions, and remains General Manager for cnnarabic.com.
“Rani’s pioneering spirit, enterprising business acumen and outstanding leadership skills have seen him deliver groundbreaking solutions for a range of gold-standard brands over the past decade, and establish a reputation for best in class client service," commented Jonathan Davies, Executive Vice President CNN International, to whom Raad continues to report.
"Moreover, he has provided innovative thought-leadership across all parts of the CNN brand. This new role allows CNN to tap into his talents beyond his existing portfolio, and create multilayered propositions that work for CNN and for its partners around the world."
During the last ten years, Raad has led his sales teams into new territories, and created long-lasting and meaningful client relationships. He has been a driving force behind CNN’s rapid commercial footprint in the emerging markets, the creator of the tourism consultancy service the TASK Group, and the architect of CNN's innovative Lotus Formula One sponsorship. He has been a key driver behind projects such as CNN Abu Dhabi and cnnarabic.com.
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