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BMW 316iA UAE Premiere at Sharjah Motor Show
Source: BI-ME , Author: Posted by BI-ME staff
Posted: Thu October 14, 2010 9:55 pm

UAE. AGMC, the exclusive importer of BMW, MINI and Rolls-Royce in Dubai, Sharjah and the Northern Emirates, brings its full complement of latest BMW, MINI and Rolls-Royce vehicles to the Sharjah Motor Show 2010.

Being held at the Expo Centre Sharjah from the 14-18 October, visitors to the AGMC stand will enjoy a premium line-up of vehicles as well as a first look at the all new BMW 316i; making its market arrival in the UAE.
 
On display will be 13 BMW, three MINI and two Rolls-Royce Motor Cars, including  the all new BMW 5 Series, BMW Gran Turismo, BMW X1, BMW X5, BMW Z4, BMW X5M, X6M, M3, BMW ActiveHybrid X6 and Rolls-Royce Phantom. There will also be a range of special edition cars to delight the motor show visitors including a BMW 750 Li with M sport package, BMW X6 50i with a Performance Kit and AC Schnitzer Kit and Middle East Bespoke Edition Rolls-Royce Phantom.
 
Showcased for the first time in the UAE, the entry-level model of the BMW 3 Series allows potential BMW customers to become vehicle owners at a lower price bracket.
Featuring the dynamic design and sleek exterior typical of the BMW 3 Series, the 316iA provides better fuel economy without compromising on the car’s power and performance.
 
Stathis I. Stathis, General Manager of AGMC said, “The Sharjah Motor Show is a well- organised and world class motor show that provides a perfect opportunity for BMW and AGMC to showcase our latest products and technology developments under one roof. Visitors to our stand will be able to view the latest in exciting BMW Group models and special edition cars and learn more about the exclusive added-value finance and service packages we are offering. We look forward to welcoming them personally and enjoying the show.”
 
Commenting on the arrival of the BMW 316i, Stathis said, “We aim to bring BMW’s Sheer Driving Pleasure to as wide of an audience as possible, and the BMW 316iA allows us to do that. It opens up premium vehicle ownership for a whole new segment of customers so we expect the model to do very well here in the UAE.”
 
At this year’s show, AGMC will also offer its BMW customers the total peace of mind with an unmatched service promotion.  The BMW Service Inclusive Ultimate Package will be offered fully complimentary with the purchase of all models from the BMW 5 Series upwards, including the 6 Series, 7 Series, X5, X6, M5, M6 and ActiveHybrid models.
 
Covering all major servicing for your BMW for the first 5 years  or 100,000kms, including wear and tear parts that are beyond the standard warranty, costs for labour, original BMW replacement parts and top-up oil, the Ultimate package offers customers headache-free ownership and keeps the cost of vehicle ownership to a minimum.
 
Not content with opening the first phase of an AED80 million expansion of its flagship showroom on Dubai’s Sheikh Zayed Road, AGMC has taken its customer service one step further with the launch of a special iPhone Application. This includes a host of feat

ures such as an iCatalog, allowing customers to browse new and pre-owned car lists with pictures; and to request test drives and email recommendations to one another. It also comes with a Directory List with full details of all AGMC staff, and a Watch List that notifies customers when a car similar to the one they have requested arrives in the showroom. Customers will also have the option of booking and following up on service appointments for vehicles through the iPhone application.

 

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

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