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INTERNATIONAL. LG Electronics (LG), a global leader and technology innovator in mobile communications, announces today the results of its 2009 Holiday Survey.
US President Barack Obama, UN ambassador and actress Angelina Jolie, Academy Award nominated actor Brad Pitt, DC Comic’s Superman and our parents have emerged as the world’s key heroes in 2009.
“Through our annual holiday survey, we wanted to highlight the heroic contributions people have made in society this year.” said HS Paik, President of LG Electronics Gulf.
“As we enter the holiday season, we hope people will utilize LG’s Dear Hero website to send a word of encouragement to those unsung heroes in our communities.”
Peaceful Heroes and Superheroes
LG surveyed 10,737 from around the world, including the UAE, regarding what makes a “hero”. Participants were united in a desire for world harmony these holidays with 2009 Nobel Peace Prize winner Obama and a previous winner, His Holiness the Dalai Lama, dominating the votes.
Obama claimed over 37%t support to be named Global Hero for 2009, mirroring how we defined “heroic” with 35 percent singling out “contribution to world peace” ahead of “contribution to human rights” as our favorite heroic quality.
In the battle for Fictional Hero of 2009, Superman closely fought off Marvel Comics’ Spider-Man and Batman with 31% of the vote, but Australians preferred Marvel’s Wolverine and France, the iconic French cartoon hero Asterix.
When asked about preferred actions of superheroes, “Bring world peace” and “Keep the bad guys off the street” were most popular.
Family also emerged as a strong theme in the survey with 38% selecting parents as Unseen Hero of 2009 ahead of fire fighters at 20%. The importance of family was reiterated through our choice of Jolie and Pitt – well known for their parenting and adoption – to head off media personality Oprah Winfrey as top philanthropic Celebrity Hero with 29 percent support, although musician and activist Bono was popular in Brazil, France and Mexico.
By nation, Nobel Prize winners featured prominently for heroism with both Hong Kong and Mexico choosing their country’s prize winner, respectively, as their National Hero while those who risked their lives were unsurprisingly seen as heroic with Australians selecting Victorian fire fighters and Taiwan saluting its heroes of Typhoon Morakot.
Messages to our Heroes
Our attitudes toward expressing support to our heroes showed over a third of us (35%) in the UAE favored “Keep being such an inspiration to us all” as the most encouraging message to send to our global heroes and “Thank you for your tireless dedication” the favorite expression of gratitude to our unseen heroes (21%).
In France, Spain and Mexico, a hug was also considered a worthwhile way to help the heroes in our lives but financial support was the least favored method around the world.
Survey Background
Running from 6-20 November LG Mobile’s second annual online holiday survey was conducted over five continents throughout the UAE, France, Spain, Brazil, Mexico, Australia, Hong Kong, Taiwan and South Korea.
The survey also asked UAE participants for the LG handset that most suited their hero with the New LG Chocolate (LG BL40) topping the list of exciting new mobiles LG released this year that included the LG Arena (LG KM900), the LG Pop (LG GD510) and LG’s first Android smartphone, the LG GW620.
As a follow up to the survey, LG is offering everyone around the world the opportunity to thank their heroes and be in with a chance to win an LG handset.
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