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Evian teams with designer Paul Smith for limited edition bottle
Source: BI-ME , Author: BI-ME staff
Posted: Tue November 3, 2009 10:10 am
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UAE. The style of a design icon and the youthful spirit of Evian have merged this season to create a vivacious bottle for the 2010 limited edition.

Known for his sense of fun and optimistic attitude, Paul Smith has partnered with Evian to launch a new limited edition bottle that signifies energetic youth and style.

Beautifully adorned with vibrant colors which pay homage to the designer's famous stripes; Paul Smith has creatively captured the purity of the natural mineral water from the Alps in his own fashion.

Paul Smith states; “Youth is not just a question of age, it’s also a question of attitude. When I started the designs, I wanted to use lovely, bright, fun colors as life is about living young, being youthful and enjoying yourself every day. The design you see is the embodiment of Evian.”

Elegant and colorful, the new Paul Smith for Evian limited edition bottle will provide just the right touch of chic and fun for any event.

Khalil Naciri, Senior Brand Manager for Evian remarked: “Dubai being chosen as the first city in the Middle East to showcase the 2010 limited edition bottle is a great honor to the region.”

The Paul Smith for Evian bottle will be available in prestige high end restaurants and hotels of Dubai in 2010.
 

 

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

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