Knowledge Management: “Identifying knowledge assets within an organisation and methods for developing and distributing knowledge through technology.”

Peter Drucker once said: "The best way to predict the future is to create it."  Not many of us would disagree with this statement.  The question really is, rather, How?  How we can create our future?

Sun Tze, a military scholar in China at around 400 BC, in his book The Art of War, identified two factors for success in military warfare: readiness (preparation) and knowledge. Armed with these factors, he wrote that war generals could create conditions favourable to themselves. They could avoid an awkward situation or at least minimise its impact. They could also create opportunities favourable to themselves.

BusinessIntelligence-Middle East (BI-ME) at www.BI-ME.com  is a new kind of media resource for the region that provides the tools necessary for business.

Readers are offered a prime source of high quality information, access to business opportunities, reports and services. Advertisers, sponsors and potential commercial partners are offered a perfect platform to display, promote and communicate their services and products effectively to sectors of Middle East industry and services.                                                                         

Web: Daily

eNewsletter: Weekly

THE STRATEGY GARDEN PORTFOLIO

• Business Intelligence-Middle East
• Business Intelligence reports for other emerging markets (coming soon)
• The Luxury Project.com
• BI-ME Indices: In-depth tracking of consumer (BIMECCI), financial (BIMEFIN) and business confidence indicators (BIMEBCI) at the country level
• With the Strategy Garden group of companies based in Dubai, other business teams provide (1) brand and business development consultancy for the Middle East and (2) events management.

2006 SPECIAL REPORTS SCHEDULE

• Business Women Conference Report (March)
• The Power Behind the Middle East Energy Industry (March)
• Gulf Food and Hospitality (March)
• Franchising (March)
• Gulf Education and Training (April)
• Retail Middle East (April)
• Total Technology (April)
• Inflation Study (August)
• Special Iraq Report (September)
• The BI-ME 200 Report: The leading companies in the Middle East (September)
• Middle East Auto Sector (September)
• Water Technology and Reclamation (September)
• Intelligent Building Middle East (September)
• IT and Communications (September)
• Marketing and Media (December)
• Luxury Goods and Duty Free (December)
• Challenges of Economic Development for the GCC Countries (December)
• Real Estate and Investment (December)

EDITORIAL OBJECTIVES & PHILOSOPHY

Our mission statement: “We develop people…..who develop strategies….that build brands…..that make businesses grow.”

In our trademark “fast and factual” style, BI-ME provides intelligent and incisive reading, analysing the recent past of Middle East business, current performance and its future directions. For instant news and business intelligence, we offer a website that is updated seven days a week and a weekly eNewsletter which is received by over 4,000 readers each week, direct to their inbox.

Our family of business indicators under development: the BI-ME Indices are the result of in-depth tracking of consumer (BIMECCI), financial (BIMEFIN) and business confidence indicators (BIMEBCI) at the country level. Every month we will be measuring proprietary credit card sales data, shopping mall traffic data, banking and ATM statistics, all the major stock market indicators and a range of other crucial business confidence signals, brought to you as a business and strategy tool. Other regulars include Interview of the Week and the Week in Review; we also bring you highlights of research papers and studies as they happen, from our partnerships with other specialist publishers.

But it’s not just facts and figures. We also feature searching interviews with government ministers and industry leaders revealing both personality and strategy; and intelligent external perspectives rather than the standard trade press pages of long features and simple company profiles. We aim to get behind the business sectors and understand what makes them tick - and who makes them tick. And we package it for you in a user-friendly and in-depth fashion.

TEAM MEMBERS

Our team has collectively over four decades of trading industry and publishing experience. Managing Editor Trevor Lloyd-Jones is a highly experienced editor and webmaster who has launched several ground-breaking B2B websites in the UK and has contributed to Time Magazine, MEED, Gulf Marketing Review, Retail Week, China Economic Review, Financial Times Management Reports (FT Retail & Consumer), Mintel, Retail Intelligence, Frost & Sullivan industrials and chemical reports, various trade publications and company annual reports. Formerly a research manager at Euromoney Institutional Investor, he holds a BA in economics and politics (EPA) from London University, an MBA from East London University Business School and is a member of the UK's Chartered Institute of Marketing.

Managing Director Alex E Stephanou, formerly Group Business Development Manager at the Dubai-based Chalhoub Group, leads Strategy Garden’s brand and knowledge consulting division and events management activities. He has wide experience in the Middle East macro-economic environment and local markets and has contributed to many regional conferences. Prior to joining Chalhoub in 1992, he was Managing Director of a start-up IT business in the UK. Stephanou has also managed the IT division of an oil and shipping company in the UK and Greece and attended undergraduate studies in general management (BSGM) at Purdue University (US) and graduate studies at the University of San Diego (US) where he attained an MBA. He speaks English, French, Greek and Arabic.

AND COMING NEXT FROM BI-ME

From August 2005 we will be launching a new service, the BI-ME 200 Reports, which will examine all of the Middle East’s top companies in unprecedented detail. Premium subscribers have guaranteed free access to all our special reports and upcoming decision-support software and applications.

A selection of the companies to be covered includes…..

...................plus the leading companies (listed and unlisted) from the petroleum, construction, aerospace, IT, industrial, pharmaceutical, tourism/leisure, banking, food and retail sectors.

SUMMARY

• BusinessIntelligence-Middle East (BI-ME) launched in March 2005
• Into a crowded marketplace (“too many magazines”) but with relatively little accessible and relevant hard data available in the market.
• The region’s first-ever consumer confidence indicator (BICCI) which can be analysed at the country level. The BI-ME family of indices provide a real business planning tool.
• State-of-the-art registration online with some free areas, there are many subscription plans to choose from depending on your personal requirements.
•  Well tried format (weekly e-mail/hourly website) coupled with a reputation for strong business insight, a comprehensive “one-stop shop”, at reasonable subscription rates.
• The parent group Strategy Garden, more than a business publisher: “We develop people…..who develop strategies…..that build brands…..that make businesses grow.”
•  “Touched a nerve” in the region: fantastic reaction to our advanced knowledge-based (NONAV) search tool.
• Strong platform for our partners – based on exclusivity in business sectors and a small number of sponsors and visuals.
• Steady evolution: always listening to the market/readers and reacting quickly. “Change
  is our constant companion.”
• eNewsletter distribution constantly refined, de-duped and cleaned. Nearly 4,000 readers at launch time + growing.
• Usage growing fast with good “stickability” of pages at higher than Internet norms.

HOW TO ACCESS

Parts of the site are free-of-charge but subscribers have access to a deeper level of market reports accessible through our knowledge-based navigation or NONAV system combined with other premium reports. The NONAV reports cover several market parameters - consumers, market access, market environment, market size and market potential, each accessible by our featured countries and featured markets.

BI-ME is read by professionals in the automotive sector, the retail and consumer goods, luxury goods, IT and telecoms, hotel, travel and services, industrials, the education, medical and public sector, oil, gas and utilities industries, the major banks, government departments and universities, as well as by many analysts, consultants and other experts, in a wide range of countries with an interest in the Middle East.

See our extensive profile for a more detailed description, visitor statistics and so on.

The news and reports incorporate these markets:

• Luxury Goods & Gold (including retail)
• Food & FMCG (including retail)
• Electronics & Appliances  (including retail)
• Oil Gas & Utilities
• Automobiles & Parts
• Travel Tourism & Hospitality
• Real Estate Shopping Malls & Construction
• Industrials & Pharmaceuticals
• Finance Media & Services
• IT & Telecoms
• Public Sector & Health  

Our featured countries currently include:

• Bahrain
• Egypt
• Iran
• Iraq
• Jordan
• Kuwait
• Lebanon
• Libya
• Morocco
• Oman
• Qatar
• Saudi Arabia
• Syria
• Tunisia
• UAE
• Yemen

To register at BI-ME we ask that you take a tour of the site by registering for our free, no-comittment 15 day trial. Here you can choose to receive the weekly updated BI-ME eNewsletter with all the headlines.

We wish you pleasant reading and many interesting discoveries.

STILL NEED TO KNOW MORE?

If you have any questions about Business-Intelligence Middle East in either web or eNewsletter format or would like to know more about any of our products, services or advertising opportunities, please contact us at any time.

Strategy Garden and consulting division

Strategy Garden Managing Director: Alex Stephanou – alex@strategygarden.com

Strategy Garden Managing Editor: Trevor Lloyd-Jones – trevor@strategygarden.com

Strategy Garden FZ LLC, Knowledge Village, Block 13 / G22, PO Box 500506, Dubai, UAE
Telephone: +971 4 391 3029 Facsimile: +971 4 366 4081

Advertising and editorial enquiries

Trevor Lloyd-Jones – trevor@strategygarden.com

Strategy Garden FZ LLC, Knowledge Village, Block 13 / G22, PO Box 500506, Dubai, UAE
Telephone: +971 4 391 3029 Facsimile: +971 4 366 4081

Subscription and other enquiries

Sajani Girija – sajani@strategygarden.com

Strategy Garden FZ LLC, Knowledge Village, Block 13 / G22, PO Box 500506, Dubai, UAE
Telephone: +971 4 391 3029 Facsimile: +971 4 366 4081

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

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