INTERNATIONAL. Carter and Company, a US-based marketing firm and host of the Twitter ad network BeTweeted, reports that statistics show no negative impact on follower count for Twitter users who advertise using the BeTweeted service.

On the contrary, the average follower count of Twitter users advertising on BeTweeted increased 24.29% over the three-week period for which data was collected. Of the 17 advertisers being tracked, zero were found to have a decreased following after the three-week period.

"There is a growing sentiment that paid-links and advertising efforts are taboo on Twitter," commented Nick Carter, President of Carter and Company and developer of BeTweeted.com. "While outspoken social media users have endorsed a form of vigilante justice including #spam tags and user blocking, we wanted to see if this trend was creating a net negative impact on advertisers themselves."

BeTweeted emphasises anti-spam policies in what it calls "socially responsible" advertising on Twitter.

This goal of this study was twofold: first, to dispel fears that advertising on Twitter will negatively impact a company's social media strategy; second, to show that by using paid advertising in a responsible way that avoids spam-like practices, the results can be very positive.

For more information, visit www.BeTweeted.com

Note: Founded in 2006, Carter and Company is a marketing firm specialising in highly complex products and solutions in the computer, engineering, and manufacturing related industries. Carter and Company uses the Client Path Marketing methodology to help technology companies communicate effectively with their target market.

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